The Future Of India’s Creator Economy

You Inc. Podcast

10-06-2022 • 57 mins


On this episode of the You Inc. podcast, we catch up with Ankit Agarwal, the founder of Do Your Thng (DYT) - a creator-first tech platform that aims to disrupt the influencer marketing industry. Ankit is also an experienced digital marketer, and has spent over a decade in digital marketing, advertising & social media management in brands like National Geographic, Sony, BMW, Microsoft & Maruti Suzuki among others.

On the episode, we talk about monetisation opportunities for micro influencers, importance of creator marketing for budding brands, a marketer’s checklist before they partner with a creator, the future of influencer marketing in APAC, and much more!

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