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Can a team-based format elevate Canadian track and field to new heights? Last week, we sat down with Quinn Lyness, the Canadian Track and Field League (CTFL) founder, to uncover the innovative approach poised to revolutionize the sport. Modelled after the success of Formula One and other major team sports, Quinn's vision brings a fresh and competitive edge to track and field. We'll break down the league's structure, from the prelim events scattered across the country to the highly anticipated finals in Ottawa, all set against the vibrant backdrop of the national championships. Discover how CTFL is fostering a strong community and creating a buzz around Canadian track and field like never before.

We'll also tackle the challenges of promoting Canadian track and field athletes, with a focus on marketing, media presence, and funding. Hear about the league's strategies for retaining athletes post-university by offering continuous competition and engaging content, spotlighting stars like Mariam Abdul-Rashid. We compare the CTFL with Europe's Diamond League, discuss the commodification of athletes by shoe brands, and emphasize the need for better storytelling and innovative partnerships. Join us for a deep dive into the future of Canadian track and field, and learn how CTFL is positioning itself to help Canada shine on the international stage.

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