Ep 125: Barefoot Running And Evolution Of Zero Drop Shoes with Steven Sashen, Founder of Xero Shoes

Run with Fitpage

Jun 14 2023 • 50 mins

In this episode of Run with Fitpage, we have the Founder of Xero Shoes, Steven Sashen. Steven talks us through the journey of Xero Shoes, why zero-drop shoes are good for running, and a lot more with our host Vikas Singh.

As Co-Founder and CEO, Steven Sashen is the visionary and marketer of Xero Shoes. Steven got back into sprinting after a 30-year break, at 45, and suffered repeated injuries over the next 2 years. When he ditched the shoes and started running barefoot, his gait changed, his injuries disappeared and he became a Masters All-American Sprinter – one of the fastest men his age in the US (now 60+). After fashioning his own huarache-style sandals, he started getting compliments from people around town. A natural entrepreneur, Steven and his wife, Lena Phoenix, launched Xero Shoes in 2009. They bootstrapped the business from home, and since then, Xero Shoes has grown to a multi-million dollar company with more than 38 shoes, boots, and sandals. The co-founders appeared on Shark Tank in 2013 and turned down a $400K investment, and Xero Shoes has been listed on the Inc. 5000 for six consecutive years.

Prior to jumping into the footwear business, Steven was an internationally-known Internet marketing expert, Search Engine and Social Media marketing consultant, and software designer. He is the creator of Scriptware, the industry-standard word processor for film and TV writers. He also co-hosted the Emmy award-winning, internationally syndicated TV show, Disk Doctors.

Find Steven on Linkedin, Facebook, Instagram, YouTube.

About Vikas Singh:
Vikas Singh, an MBA from Chicago Booth, worked at Goldman Sachs, Morgan Stanley, APGlobale, and Reliance before coming up with the idea of democratizing fitness knowledge and helping beginners get on a fitness journey. Vikas is an avid long-distance runner, building fitpage to help people learn, train, and move better.
For more information on Vikas, or to leave any feedback and requests, you can reach out to him via the channels below:
Instagram: @vikas_singhh
LinkedIn: Vikas Singh
Twitter: @vikashsingh1010

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