Productwise

Alexandra Marshakova

Join the executive Headhunter Alexandra Marshakova in Productwise Podcast as she and her guests unpack the secrets of what it takes to build and grow a successful products users love, build diverse teams, and the journey of becoming a C-level executive. read less
BusinessBusiness

Episodes

Carving out time to stay in close contact with your user, with Matheus Beltrami, Co-Founder of deX Labs
06-03-2024
Carving out time to stay in close contact with your user, with Matheus Beltrami, Co-Founder of deX Labs
Love interviewing first time founders and CPOs on the podcast. Why? Because they both help us all go back to the essence of product management and recap on some of the bias we are all prone to. If you are a first time or repeat product lead, scale up product person or a founder working out the solution - these learnings are for you. Few weeks ago I sat down for a chat with Matheus Beltrami, Co-Founder and CPO of deX Labs to talk about his journey to product from functional field of data and analytics. deX Labs⁠ is a vertically focused state of the art platform designed to seamlessly integrate every aspect of data handling. Matheus talks about 3 main learning areas along building deX Labs⁠: - developing a deep understanding of the problem you are tackling by keeping focus on your user group and problem you are solving for them. He outlines the need to separate yourself from your perception of the problem (and your opinion) and what customers are saying and experiencing. This is easier said than done! - collecting and prompting information. Digging (really) deep into the problems. Being attentive and allowing ample time to truly understand the day to day of your user in order to gain a better insight into the problem. These days product leads are inundated with many meetings causing them to get lost in details sometimes and put the big picture questions on the back burner. Create "thinking" time pockets to counteract that. This point was also brought up by Millie Zah from DAZN on ProductCon few weeks back and is a talking pain point for product leaders I am talking to. - accept that you'll have to compromise. Group and cluster ideas, put those into backlog and prioritise. Rigourously. Best of luck to Matheus Beltrami⁠ and the deX Labs⁠ team on growing the product further!
Diversity and inclusive culture as a solution to building better products, with Roxy Stimpson - Head of Innovation, VP of Engineering @F5
21-09-2023
Diversity and inclusive culture as a solution to building better products, with Roxy Stimpson - Head of Innovation, VP of Engineering @F5
Our guest today is Roxy Stimpson, Head of Innovation, Vice President of Engineering in the Office of the CTO at F5, who leads a charter to accelerate the pace and impact of innovation at F5. Before F5, Roxy was the CTO of IoT World Labs leading global teams to create, build, and launch an innovative digital data transformation SaaS platform serving various industries, including transportation, manufacturing, and supply chain. Her mission is to inspire and empower individuals to become more effective communicators and leaders.  She advocates leveraging technology, lean-agile processes, and machine and human connections to deliver tangible positive impacts. This awesome episode is filled with golden nuggets on how to crate a culture of inclusion and support, where asking questions is welcomed. In this episode we talk about: The importance of mentorshipDiversity as a solution to building better products The ripple effect of good and bad leadership Importance of the right set up when getting higher in your careerTrain the trainer modelCreating the muscle - calling out things that are not right. The “Yes and” tacticBeing the first anchor: if you in minority - does not mean you do not belong. Means you can create the tribe.  Soak in the learnings and approach to leadership from Roxy! Lucky enough to be in Washington state? Check out Women's Leadership Academy in University of Washington
Bridging physical and digital - IoT product management, with Geraldine Corrales, CPTO x CityTaps
23-11-2022
Bridging physical and digital - IoT product management, with Geraldine Corrales, CPTO x CityTaps
Geraldine Corrales is a Product Management professional with more than 15 years of experience in a wide range of industries from consumer to high-tech products. She has spent most of her career working for multinational companies in France, the US, the UK, and Mexico and speaks French, English and Spanish. In 2019, she joined CityTaps, a French startup dedicated to bringing running water into every home by supporting water utilities in emerging countries. She was recruited to drive the Product Management activities but soon extended her responsibilities to lead the entire Product Development team composed of software developers, electronics engineers and telecommunications experts. She currently resides in Mexico and works for CityTaps remotely. Today we are going to talk about: Product management as a career pathReinventing oneself through different industries, countries and products andOvercoming the imposter syndrome Episode highlights [7.30] Product management as a hub of the wheel - the valuable experience you can bring from other industries [11.30] Transferrable skills and Geraldine’s core learning [17.50] Overcoming the imposter syndrome and owning your role [28.45] Overcoming the biggest challenges in customer insight collection [38.15] Geraldine’s advice to her younger self Related Links Connect with Geraldine  https://ucesco.org/donate/ (This is a charity that Geraldine supports in Kenya. She had the opportunity to volunteer with them and she is still supporting them through donations as well as organizational advice. ) PS I’ll be taking a leaf out of Geraldine’s book - expect a New Year themed email from me!
Creating the future with quantum computing with Leonie Mueck, CPO at Riverlane
10-11-2022
Creating the future with quantum computing with Leonie Mueck, CPO at Riverlane
Leonie is a Chief Product Officer in Riverlane and is responsible for building, commercialising and marketing Riverlane's product lines. Leonie is passionate about helping Riverlane's customers move quickly and easily to quantum advantage. She brings eight years’ experience in quantum technologies and business development, with a PhD in quantum chemistry from the Johannes Gutenberg-University Mainz in Germany. After her PhD, she held senior editorial roles at Nature and Nature Communications where she was responsible for covering quantum computing and other topics in physics. An ardent supporter of Open Science, Leonie then joined PLOS ONE, building and leading a physical sciences and engineering division in a fast-paced environment. Leonie is a huge supporter of diversity in STEM and has previously served on NumFOCUS’s diversity and inclusion committee. Outside of work, she enjoys playing the violin and spending time with her family. Today we are going to talk about: The importance of product management in deep techQuantum computing and understanding who the users are for deep tech productGetting to “fail” fast and benefits of such approach Episode highlights [2.00] Introduction to quantum computing [5.30] Experimental applications of quantum computing to propel the innovation in selected fields [10.12 ] Customer discovery in quantum computing [14.49] Leonie’s journey into product management and her mindset of embracing failures and learning from them [20.05] Getting the timing right: closing or parking products  [27.30] DE&I: inclusion as a place to start Related Links Connect with Leonie on Linkedin and Twitter
Disrupting traditional sectors through product mindset, with Namrata Sarmah, CPO x INTO University Partnerships
17-10-2022
Disrupting traditional sectors through product mindset, with Namrata Sarmah, CPO x INTO University Partnerships
Namrata is the Chief Product Officer at INTO University Partnerships - a Higher Education company that works with top Universities in the UK, US, and Australia, and a student community from all across the world. Previously, she was the CPO at iPlato Healthcare where she led an expansive portfolio of digital products and worked closely with NHS Primary Care. She has worked in product leadership roles at ViacomCBS, Babylon Health and a number of other exciting global companies. Namrata is a strong supporter of Diversity & Inclusion in the workplace, and is a popular voice in the Women in Product & Tech community. She sits on the board of The Open University Business School, and is an Advisor at Antler - an early stage VC firm. Namrata is an alumni of Manchester Business School and is trained in global leadership from Harvard Business School. Today we are going to talk about: Building scalable high performing product teamsClimbing the career ladder in product managementAnd diversity and inclusion in the field Episode highlights [1.49] Nam’s start of the career in product management as a product owner [9.12] Her experience of being a CPO and going through the acquisition of a Healthtech venture [13.37] Differences in approaches to the market and metrics of b2b and b2c products [16.54] Positive disruption in traditional sector: helping to define future for today’s students both on academic and non-academic side [27.00] Nam’s take on diversity and inclusion in the workplace [34.00] Nam’s advice to a younger self Disrupting the traditional sector Nam shares her experience in the role of a product lead in the healthtech space where the product served a sector disruptor. She found the journey extremely rewarding and the transformation necessary for the field. Nam shares that every day she learnt so much, and the impact in fields of education and healthcare is massive as these products form the pillar for the everyday consumer and form a fundament for actually changing all of our lives and the way we live each day. Nam shares that for a product person challenges is what keeps you awake and energised and both these sectors offer these types of challenges. When disrupting the traditional sector, a transformation related opportunity is a dream and being a change agent is a gift in itself. Going through acquisition in healthtech In this experience Nam shared how a lot of structural and process related changes needed to happen, most centric to it is product mindset. Moving to become a product led organization and focusing on user problems - embedding the different mindset, also, s a result, corresponded with different structure of the organization. As iPlato had b2b and b2c products, she learnt the full scope of product journey from consumer to enterprise and the differences in approaching the market. Nam outlines the difference in experience when working in company of 20, a scale up and the corporate - the learnings, challenges, and journeys are very different. Nam’s take on diversity and inclusion in technical field Nam shares that D&I and product goals go hand in hand. People who build the product and people who use the product need to be in sync. Individuals with different points of view, experience and sectors help build superb products. Multi-sector knowledge is very powerful. She also reflects that now there are thankfully more women in product and engineering than 5-6 years ago and its more motivating for junior PMs and engineers to see the way forward when you see someone who resonates with your values, background, and identity. Nam on Linkedin
Enjoying the journey of scaling product teams, with Alexandra Lung, CPO x uptime.ac
03-10-2022
Enjoying the journey of scaling product teams, with Alexandra Lung, CPO x uptime.ac
Alexandra is a Product leader and a current CPO @ uptime.ac with over 14 years of diverse global ecosystem, working in start-ups, scale-ups, consultancy and enterprise. Alongside founders and exec teams, she builds a vision and an inspiring story, and breaks these down into actionable steps for the product and design teams she manage. She is a big fan of Lean, different forms of Agile and User Centred Design when it comes to solving user problems and delivering business outcomes. She uses a mix of quantitative & qualitative insights in order to de-risk product direction fast and create a learning organisations that drive product led growth. As a people manager, Alexandra believes coaching, mentorship and constructive feedback are key aspects of good management today. Today we are going to talk about: Building and growing products teams at different stages of the organisation growthThe importance of post talent acquisition work for new hires, specifically onboarding and mentorshipAnd empowering your team to create the best products out there  Episode Highlights [2.30] Coming into the role of a CPO from engineering background [7.48] Cross industry product management skillset transfer [11.30] Learnings from different stages of product maturity [15.20] Keeping everyone aligned on the same vision when in high growth mode [18.40] Successful onboarding in the remote environment [23.00] Mentorship of Junior PMs [27.50] Alexandra’s 3 core learnings Cross industry transfer of product management skillset Product mindset and being strategic are two competencies that remain to be central in working with any product organization, irrespective of product maturity and focus of the product itself. Every product ad product organization will face different challenges, even if within the same industry, making your journey as a CPO/Product lead unique every time. And your product organization grows and matures, CPOs need to keep the clear direction of the product and communicate the vision and next in line priorities for the team. That affects the product organization structure and hiring plan, allowing you to focus on the skillset in the incoming PMs that will allow you to get to that next stage of the product growth. Alexandra took time to define the global strategy and define the roles in detail. Alignment of product teams in period of growth As a product leader, Alexandra shares, that you need to keep a high level vision in sight at all times, the North Star should always be visible. What is more tricky is managing the “in-between” moments of team growth, keeping in mind the onboarding time for new hires and managing the transitions. Alexandra shares the importance of the onboarding process. Some things she saw working well are : Managing expectations from the role from Day 1Mandatory attendance of client meetings/demosUser research and discovery to help understand the user base better Connect with Alexandra on LinkedIn and on her site