Dig into the story of development of WeDu, a community of endurance athletes united around the belief that the true path forward is forged by breakthroughs of body and mind. WeDu naturally grew with its community and expanded horizontally to become a platform, brining together creators, brands, and fans, scaling operations with the help of AI, offering highly curated experience for their niche customer base. Dylan Casey also talks about the "flow of the dollar", tackling the cost implications of scaling the b2c business, and keeping the focus narrow and being one thing to a specific group of people.