Real estate tech - scaling products through brand ambassadors, Julia Bitschanau, CPO x Flatfox

Productwise

Jan 29 2023 • 18 mins

Julia is the Chief Product Officer at Flatfox, a web-based platform that digitalizes all steps of the rental cycle. Julia started her product management career five years ago as an Intrapreneur within the Swiss Mobiliar. She worked as a product manager on multiple projects within different industries. Since 2018 she focuses on the real estate industry first at the PropTech start-up aroov and currently at Flatfox. She holds a wealth of experience when it comes to understanding and representing user needs, defining a product vision and strategy, aligning stakeholders and of course how to launch and communicate a product.

Today we are going to talk about:

  • Product innovation within a corporate
  • Product mergers
  • Tuning your users into advocates

Episode highlights:

[2.40] Flatfox as a product

[4.30] Merger of Flatfox and Aroov - improving user journey for renters and landlords and managing the transition

[10.15] Developing the innovative products within a corporate

[13.10] Starting in product leadership and launching Aroov

[16.46] Scaling through brand advocates


Connect with Julia Bitschnau