Unpacking The TVF Secret Sauce With Head Of TVF Originals Shreyansh Pandey

The Streaming Show

12-07-2023 • 45 mins

There is no player within the Indian streaming landscape quite as prolific and distinctive as TVF (The Viral Fever). What started as a YouTube channel back in 2010 known for its skits and sketches, the company ventured into making shows on YouTube in 2016 with titles like Pitchers and Permanent Roommates. But, despite being the first movers in the digital space, they certainly didn't get left behind.


By 2019 they'd quickly snowballed into a storytelling machine with winning shows across platforms like Gullak, Kota Factory, Hostel Daze, and Panchayat.


To decode the TVF secret sauce, Suchin spoke to the Head of TVF Originals Shreyansh Pandey. They chatted about the mammoth success of Panchayat, how you maintain the level of intimacy in your stories when you're making so many at once, the curse of season 2, and the TVF template - the joke being that TVF will make a show for every academic syllabus out there. It's a formula they hope to soon break by stepping into the sci-fi space.

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