Aug 1 2023
Why Amazon Prime Video Is Winning The Streaming Wars With Head Of India Originals Aparna Purohit
When it comes to Indian Streaming, in terms of consistently great storytelling, there's little doubt that Amazon Prime Video rules the roost. Put simply,the streamer is home to most of our best shows.
From gloriously entertaining smash hits like Mirzapur to prestige shows like
Pushpavalli, Paatal Lok, Panchayat, The Family Man, Guilty Minds, Jubilee, Made In Heaven, Laakhon Mein Ek Season 2, Suzhal and I could literally go on.
But what is it specifically about how Amazon operates that allows it to be home to many of the best? What are they doing or not doing as compared to enable their impressive track record?
To break it down, Suchin spoke to Head of India Originals, Aparna Purohit.
We spoke about the Amazon secret sauce, why she's tired of being pitched different versions of Mirzapur, the challenges of nailing a second season, the need for more rockstar streaming executives, and the changes she'd like to see within the streaming landscape