In this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand.

The process doesn’t start with a video shoot, and it doesn’t even start with coming up with an idea. The way to make a video ad that will be most effective for your brand is to start with a detailed strategy. Once you have that, you can move into concepting.

Throughout the episode, Guy and Hope give advice for marketers on everything from:

• How to run an effective brainstorming session
• The important of hiring the right copywriter for your video script
• Why you shouldn’t skip the storyboarding step
• The best places in the process for a snack break

Recommended resources include Creativity: A Short and Cheerful Guide.

Learn more about Guy, Hope and Umault at umault.com