Death to the Corporate Video

Guy Bauer, Hope Morley

Tools and advice to make B2B videos people actually want to watch. Hosted by Guy Bauer and Hope Morley of Umault, a boutique video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Learn more about us at read less

6 tips to get the most out of your B2B video marketing budget in 2023
Jan 19 2023
6 tips to get the most out of your B2B video marketing budget in 2023
As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetHow to get the most out of your B2B video marketing budgetKeep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget on activation. Find budget efficiencies by batching your video production projects. If you have limited budget, don't just make one video. De-risk yourself by making several different spots that you can use, test, and find what works best.Have your strategy and messaging finalized before you start creating video or any other expensive creative assets.Align your budget proportionally along the sales funnel for video production. Spend the most on awareness/top-of-funnel spots and less as you go down.Identify one channel that generates the most leads. Create content that works specifically on that channel, instead of trying to make content for every channel.Invest your budget in creative, not production.For more on each tip, listen to the episode or read the transcript.(Hey listeners: Please take 5 minutes to fill out our listener survey and tell us what you think of the show. One lucky respondent will win either a $50 Amazon gift card or a donation to their local food bank.) Learn more about Guy, Hope and Umault at