"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur

Branding Love Letters

Dec 14 2022 • 21 mins

Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business.

EPISODE TRANSCRIPT: www.pilgrimage.design/5-green-beaver

Cathy's worm website: www.cathyscomposters.com

Cathy's laughter yoga website: www.cathysclub.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠www.pilgrimage.design/ai-policy⁠

Who am I?

I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.

My website: ⁠www.pilgrimage.design⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.

⁠pilgrimagedesign.substack.com