Branding Love Letters

Pilgrimage Design

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. read less
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Episodes

"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager
5d ago
"Thankyou: A Social Enterprise Facing Goliath" — Levina Kusumadjaja, Brand Strategist And Project Manager
Thankyou is an Australian social enterprise and strategist Levina Kusumadjaja's favourite brand. Ending extreme poverty by selling personal care and cleaning products? Impossible. But that's exactly what Thankyou have set out to do. In the process, they have faced giants of global capitalism and brought devoted supporters into their ranks. Levina is one of them. This is her love letter to a fearless brand looking inequality square in the eye. EPISODE TRANSCRIPT: www.pilgrimage.design/24-thankyou Levina's website: www.levinamo.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
Fifteen Minutes Of Your Time...
Apr 14 2024
Fifteen Minutes Of Your Time...
Discover what I'm on about at pilgrimagedesign.substack.com/p/free-branding-workbook-for-startups EPISODE TRANSCRIPT: www.pilgrimage.design/23-fifteen-minutes What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
Mar 14 2024
"Marmite's Branding Playbook For Food Startups" — Keva Epale, Brand And Storytelling Strategist
Marmite is a British savoury spread and strategist Keva Epale's favourite brand. Love it or hate it, you can't ignore it. A brand built on conflict and division? Surely that can't work. But, as Keva explains, Marmite's use of friction is precisely why it is so successful, especially in a world where everyone seems to be playing it safe. She shares why this strategy (if done right) should be adopted by more companies aiming to make an unforgettable impact. EPISODE TRANSCRIPT: www.pilgrimage.design/22-marmite Keva's website: kevaepalestudio.webflow.io Keva's creativity newsletter: yourcreativeletter.substack.com Keva's branding newsletter: yourbrandingletter.substack.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
Feb 14 2024
"What The Beatles Teach Creators About Personal Branding" — Flora Aliaga, Community Manager
The Beatles are a British rock band and community manager Flora Aliaga's favourite brand. An Argentinian father playing 'Let It Be' for his five-year-old daughter. That's how this love story started for Flora, who was transported to another world when she discovered those four voices, those lyrics, those personalities… This episode dives into why The Beatles stir such profound emotions and asks: what can they teach modern-day creators? EPISODE TRANSCRIPT: www.pilgrimage.design/21-beatles Work For Impact: www.workforimpact.com Flora's novel: www.amazon.com/-/es/Mar%C3%ADa-Florencia-Aliaga-ebook/dp/B093Y4M274 What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert
Jan 14 2024
"Liquid Death: Did-They-Really-Just-Do-That Branding" — Dave Hopkins, Print Design Expert
Liquid Death is an American canned water company and print design expert Dave Hopkins' favourite brand. "Who does that?!?" is a question that Dave has been asking himself since this subversively silly brand sprung into his life. Yes, it's mountain water with heavy metal branding. And, according to Dave, it reveals a lot about how to wrap a serious mission in an entertaining shell. EPISODE TRANSCRIPT: www.pilgrimage.design/20-liquid-death Dave's website: www.printdesignacademy.com The Quickie podcast: www.printdesignacademy.com/podcasts/the-quickie-interviews-for-graphic-designers What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands
Dec 14 2023
Five Golden Rules For Small Brands (From Big Brands) — Growth Advice For Startups, Charities, Creators And Other Developing Brands
Let's say you're a startup developing an app. Or an NGO launching a social enterprise. Or a niche content creator. In other words, you're not a massive brand (at least not yet). This episode is FULL of growth advice for small brands like yours, drawn from ways that bigger brands have resonated with their audiences. Because multinational companies and local coffee shops have the same aim: emotionally connect with individuals. Many thanks to my amazing 2023 guests whose stories are distilled in this round-up! Timestamps: (00:00) Intro (01:41) First golden rule (06:12) Second golden rule (10:36) Third golden rule (13:54) Fourth golden rule (17:58) Fifth golden rule (22:28) Summary of the five rules (23:45) Life/business update EPISODE TRANSCRIPT: www.pilgrimage.design/19-rules What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
Nov 14 2023
"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin. EPISODE TRANSCRIPT: www.pilgrimage.design/18-bbc Steve's website: www.stevefolland.com Being Freelance podcast: www.beingfreelance.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist
Oct 14 2023
"IKEA: The Narnia Of Brands" — Anneli Hansson, Brand Strategist
IKEA is a Swedish furniture retailer and strategist Anneli Hansson's favourite brand. Narnia, Hogwarts, IKEA... For Anneli, they're all offering the same thing. Because when you step through the doors of that big blue warehouse, you get to experience almost endless possibilities. And 'experience' really is the key word. This episode is a (very Swedish) journey into the wonderful everyday. EPISODE TRANSCRIPT: www.pilgrimage.design/17-ikea Anneli's website: www.annelihansson.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠⁠pilgrimagedesign.substack.com
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist
Sep 14 2023
"Harvard: Inside The Prestigious Brand" — Tosin Odugbemi, Visual Brand Strategist
Harvard is an American university and visual strategist ⁠Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing. EPISODE TRANSCRIPT: www.pilgrimage.design/16-harvard Tosin's website: www.oluwatosin.net What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠⁠pilgrimagedesign.substack.com
My Freelancing Journey And The Story Behind This Podcast
Aug 14 2023
My Freelancing Journey And The Story Behind This Podcast
How did I become a freelance graphic designer? Why did I start this podcast? What's it like to live as a digital nomad? How did I find my niche? What have been the successes and challenges on the journey so far? In this special episode to mark one year of Branding Love Letters, I share some of my story. All while going for a hike (sorry about the windy weather). Welcome along! EPISODE TRANSCRIPT: www.pilgrimage.design/15-freelancing What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠www.pilgrimage.design⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠pilgrimagedesign.substack.com
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer
Jul 14 2023
"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer
Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed. EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway Emma's website: www.littlefoxdesign.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠⁠www.pilgrimage.design⁠⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠⁠pilgrimagedesign.substack.com
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer
Jun 14 2023
"Starbucks' Shockingly Simple Route To Brand Dominance" — Just Wisdom, Music Producer
Starbucks is an American coffee shop chain and music producer Just Wisdom's favourite brand. Military bases. First dates. Cross-country pit stops. All threaded together by a green and white siren: the icon that lets Patrick Forbes (a.k.a. Just Wisdom) know he is home. For him, Starbucks has become much more than a cafe. It is a refuge, a place of tranquility and a constant in a constantly-changing world. EPISODE TRANSCRIPT: www.pilgrimage.design/13-starbucks Just Wisdom's music: www.bio.to/justwisdom_ What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠www.pilgrimage.design⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠pilgrimagedesign.substack.com
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer
May 14 2023
"Kerrington's Heart: Brand Purpose As A Superpower" — Danielle Meadows-Stinnett, Graphic Designer
Kerrington's Heart is a Kentucky-based non-profit and graphic designer Danielle Meadows-Stinnett's favourite brand. Danielle loves superheroes. But the heroes she's met through this locally-rooted organisation don't wear capes. They are children experiencing congenital heart defects, their families and their caregivers. This is the story of an early-career branding assignment that became a mission, a cause and a community. Danielle's website: www.lexoctane.com EPISODE TRANSCRIPT: www.pilgrimage.design/12-kerrington What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠www.pilgrimage.design⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠pilgrimagedesign.substack.com
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert
May 14 2023
"AFM Safecoat: Pioneering Branding That Works" — Andy Pace, Healthy Building Expert
AFM Safecoat is an American building products line and healthy building expert Andy Pace's favourite brand. Andy knew something needed to change in the construction industry when three of his colleagues on a job were rushed to hospital with breathing problems. That was thirty years ago, when the word 'green' was simply a colour. He found a small company called AFM that was ahead of the curve, pioneering non-toxic materials for healthier people and environments. And he has never looked back. EPISODE TRANSCRIPT: www.pilgrimage.design/11-afm-safecoat Andy's website: www.thegreendesigncenter.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠⁠www.pilgrimage.design/ai-policy⁠⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠⁠www.pilgrimage.design⁠⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠⁠pilgrimagedesign.substack.com
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer
Apr 14 2023
"Franco Manca: Less Is More In Branding" — Thomas Thorogood, Media Producer
Franco Manca is a British pizza chain and media producer Thomas Thorogood's favourite brand. When he was at university, this pizzeria hosted some of Thomas' happiest memories and most creative conversations. He keeps returning, deliberately seeking out Franco Mancas across the UK. Whether it's in Cambridge, Edinburgh or Brighton, stepping through their doors always feels like a homecoming. EPISODE TRANSCRIPT: www.pilgrimage.design/10-franco-manca Speak Life website: www.speaklife.org.uk What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant
Mar 14 2023
"Annie's Standout Branding Strategies" — Kathy Guzmán Galloway, Strategy Consultant
Annie's is an American organic food company and strategy consultant Kathy Guzmán Galloway's favourite brand. Among the brash primary colours of the central aisle, Annie's softer tones always stood out to Kathy. As a mum, she also appreciated that their products didn't sacrifice health in pursuit of convenience. This is a story of brand distinctiveness, bunnies and macaroni cheese. EPISODE TRANSCRIPT: www.pilgrimage.design/9-annie Kathy's LinkedIn: www.linkedin.com/in/kathygalloway What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert
Feb 14 2023
"J.Lo's Personal Branding Secrets" — Connie Steele, Future Of Work Expert
Jennifer Lopez is an American singer, actress, dancer, businesswoman and Connie Steele's favourite brand. Connie, who is a future of work expert, believes that J.Lo has lots to teach us about personal branding in the modern world. She unpacks how J.Lo's fundamental strength is her breadth, with a career-long refusal to be pigeonholed into one category. EPISODE TRANSCRIPT: www.pilgrimage.design/8-jlo Connie's website: www.conniewsteele.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO
Feb 14 2023
"Netflix's Branding Genius: Keeping Us Hooked" — Usman Sheikh, Marketing CEO
Netflix is an American subscription streaming service and marketing CEO Usman Sheikh's favourite brand. Usman has been with Netflix from the DVD rental days of the early 2000s all the way up to the present. It's the company's boldness that compels him: a brand unafraid to step into the unknown, leading the way and disrupting the status quo. And, he believes, it all comes back to good storytelling. EPISODE TRANSCRIPT: www.pilgrimage.design/7-netflix Usman's website: www.webworxlabs.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur
Jan 14 2023
"Riverford: Growing A Brand Community" — Chantal Gagnon, Entrepreneur
Riverford is a British vegetable box delivery company and entrepreneur Chantal Gagnon's favourite brand. Chantal's been 'living life on the veg' ever since she tasted her first Riverford produce in a London pub. According to her, vegetable delivery day is like Christmas, Riverford's visuals look pulled straight from the ground and customer service doesn't get better than the time she complained about some cucumbers.  EPISODE TRANSCRIPT: www.pilgrimage.design/6-riverford Chantal's website: www.socolo.co.uk What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur
Dec 14 2022
"Green Beaver And Consumer Psychology: Why We Pay More" — Cathy Nesbitt, Entrepreneur
Green Beaver is a Canadian personal care company and entrepreneur Cathy Nesbitt's favourite brand. Old Green Beaver boxes helped Cathy grow her worm business (yes, you read that correctly) and ever since, she's been an admirer of the brand. Green Beaver are doing something different, she says, in an industry dominated by animal cruelty and unpronounceable chemicals. This love letter flies the flag for smaller, greener business. EPISODE TRANSCRIPT: www.pilgrimage.design/5-green-beaver Cathy's worm website: www.cathyscomposters.com Cathy's laughter yoga website: www.cathysclub.com What is this podcast? Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you. Podcast artwork created with the help of Canva AI. AI policy: ⁠www.pilgrimage.design/ai-policy⁠ Who am I? I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys. My website: ⁠www.pilgrimage.design⁠ Final thing (I promise)! Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding. ⁠pilgrimagedesign.substack.com