Harvard is an American university and visual strategist ⁠Tosin Odugbemi's favourite brand. It started with 'Legally Blonde'. Or maybe before. In fact, Harvard has always been in Tosin's consciousness, representing the peak of human accomplishment. But studying her master's there hasn't been a Hollywood fantasy. Today's episode is a raw love letter to an oxymoron of a brand: both monolithic and radical, inspirational and anxiety-inducing.

EPISODE TRANSCRIPT: www.pilgrimage.design/16-harvard

Tosin's website: www.oluwatosin.net

What is this podcast?

Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠⁠

Who am I?

I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.

My website: ⁠⁠⁠⁠www.pilgrimage.design⁠⁠⁠⁠

Final thing (I promise)!

I'd love for you to check out my newsletter at the crossroads between Christianity and design: ⁠⁠⁠⁠pilgrimagedesign.substack.com