"Sway's Startup Branding Lessons" — Emma Fanning, Green Graphic Designer

Branding Love Letters

Jul 14 2023 • 26 mins

Sway is an American biotech company and green graphic designer Emma Fanning's favourite brand. In 2017, Emma was mocked for suggesting that graphic design should be sustainable. But that didn't stop her from pioneering a successful career in green design. This led her to Sway, who are developing a plastic alternative. Today's episode is a tale of packaging, greenwashing and seaweed.

EPISODE TRANSCRIPT: www.pilgrimage.design/14-sway

Emma's website: www.littlefoxdesign.com

What is this podcast?

Your brand + an emotional connection with your audience = success. But that middle part is tricky. I'm here to equip you to achieve it, through personal stories of individuals who have emotionally resonated with branding. I'm Sam, a brand designer and your host. In each episode, released on the 14th of the month, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion. Whether you're a business wanting to better connect, a charity struggling to garner support or a branding professional needing encouragement, this is the podcast for you.

Podcast artwork created with the help of Canva AI.

AI policy: ⁠⁠⁠www.pilgrimage.design/ai-policy⁠⁠⁠

Who am I?

I'm Sam Thorogood. Hi! I'm a brand designer for startups, creators, charities, eco projects and church plants. I'm on a mission: equip these pioneering brands to bring others onto their journeys.

My website: ⁠⁠⁠www.pilgrimage.design⁠⁠⁠

Final thing (I promise)!

Every other Tuesday, I share succinct advice on how to integrate design techniques and philosophy into your brand. Encouraging, empowering... and totally free. Welcome to the journey towards better branding.