Episode 4 of DTx circle features Jose Maria Guido Avila(Chema), Customer Engagement Transformation Lead at Sanofi. Chema’s work at Sanofi involves working not as a member of a team, but as a leader, inspiring and knitting teams together to select and work towards brand goals that can help them deliver “a personalized experience” to the patients.

Together Karine Soulat and Jose Maria discuss the importance of changing engagement methods for the upcoming generation of doctors, and the possibility of a threefold relationship(the patient, doctor, and pharma) from the adoption of digital health technologies.