Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s).

Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE

She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:

• Her unique role managing both Shopper and eCommerce
• What’s next in Retail Media
• In-store Media: her thoughts and how relevant it is for FMCG brands.
• Advice around skipping hurdle
• Putting the consumer at the center and approaching the full-funnel in consequence

More:

• Follow us on Instagram: https://www.instagram.com/fmcgguys/
• Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/
• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian