145. Tulika Pandey, eCommerce and Shopper Marketing Lead, Canada at WK Kellogg: Seamless Consumer Interaction

The FMCG Guys

Mar 23 2024 • 9 mins

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s).

Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE

She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through:

  • Her unique role managing both Shopper and eCommerce
  • What’s next in Retail Media
  • In-store Media: her thoughts and how relevant it is for FMCG brands.
  • Advice around skipping hurdle
  • Putting the consumer at the center and approaching the full-funnel in consequence

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