Dec 30 2023
The CPG Guys: Building Omnichannel Capabilities with Bayer's Ajay Sharma
Guest Episode! The CPGGUYS are joined in this episode by Ajay Sharma, North America VP of eCommerce & Omnichannel for Bayer Consumer Health, manufacturer of iconic brands like One-A-Day, Claritin, Alka-Seltzer, & Miralax. Follow Ajay Sharma on LinkedIn : https://www.linkedin.com/in/ajay-sharma-26900360/ Follow Bayer on Linkedin : https://www.linkedin.com/company/bayer/ Follow Bayer online at: https://www.bayer.com/ Ajay answers these questions : Take us through your career journey from school in the UK to pharmacy management to Coca-Cola to Bayer and now as an ecommerce leader in our industry?How do you work with your teammates at buyer in the physical world of brick & mortar and how do omnichannel plans get developed?Retail media - would love your thinking on this. How do you approach retail media, secure budgets and what would you advice others on planning effectively for this?What are metrics that matter in the omnichannel world - we would say content, search, etc - would love that from you - what do you measure as success?The world of artificial intelligence - how are you learning and keeping pace with its development? How do you connect it to what you do for Bayer and the industry?Data has become a monetized platform for retailers. Some scaled data represents consumer habits, some is very retail centric movement, kinda making the syndicated data world less relevant. What’s your thought on retail centric data that now is all over the industry?Talent - simply put what makes a good digital or omnichannel leader. You come from the brick & mortar world of pharmacy and adapted to digital. What’s the mojo?The last question on the CPGGUYS is always fast forward. What trends are you following and what do you think is next for the industry with omnichannel?