192. Eric Gregoire, SVP Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare: The Future of Marketing

With a background in companies like Accenture, Procter & Gamble, Boston Consulting Group, and Google; it’s safe to say that not many people have Eric Gregoire’s experience. Now the VP of Global Strategic Marketing & Digital Transformation at Bayer Consumer Healthcare, he comes to the podcast to speak about how he’s grown his career between Marketing and Digital while making decisive moves that give him have a unique point of view on business today and tomorrow.

Tune into this episode to hear about:

• How switching from FMCG to Consulting, then Tech and now back in Consumer has shaped Eric’s approach to business and leadership
• The evolution of Marketing in the last couple of decades
• Eric’s main priorities in Digital and Marketing
• Will Marketing and Digital merge in the future, or will they remain separate?
• AI and other innovations

More:

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian