75. Patrick Inen from Signify: Lighting up eCommerce

The FMCG Guys

May 10 2023 • 42 mins

Patrick Inen, who heads up eCommerce for smart lighting brand Philips Hue at Signify, joins the podcast this week to speak about:

  • The evolution of eCommerce since he started in 2014
  • Smart Lighting in Digital and eCommerce
  • Building a unique proposition on Direct to Consumer
  • Linking commercial and tech