52. Alberto Kechler from Arla Foods: Accelerating Digital in Europe

The FMCG Guys

Jan 11 2023 • 38 mins

Alberto Kechler, Head of eCommerce Europe at Danish Dairy Leader Arla Foods, joins us about how he's driving eCommerce growth in a highly complex category.

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Topics covered:

  • Alberto's career journey and current role at Arla
  • How to drive markets from a Headquarter role
  • The State of Omni Retail and different country accelarations in Europe
  • DTC in FMCG
  • Necessary conditions/capabilities to make DTC work in the future