137. Paul Wright, Head of Uber Advertising, UK and Eire: Destination Retail

Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands.

This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/

Topics covered in this episode:

• Paul's career
• Running different adds depending on the customer's journey on the ride app
• Building an ecosystem across their two main platforms
• Data measurement
• Opportunities for FMCG, Retail and non-endemic brands

More:

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• Audio Mixing by Rodrigo Chávez
• Voice Acting by Jason Martorell Parsekian