137. Paul Wright, Head of Uber Advertising, UK and Eire: Destination Retail

The FMCG Guys

Feb 24 2024 • 53 mins

Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands.

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Topics covered in this episode:

  • Paul's career
  • Running different adds depending on the customer's journey on the ride app
  • Building an ecosystem across their two main platforms
  • Data measurement
  • Opportunities for FMCG, Retail and non-endemic brands