Welcome to the newest episode of "Voice It with Karishma Shah," featuring the incredibly talented Sarang Kaur. With a deep admiration for her mother's intricately designed sarees and dupattas, Sarang's journey led her to create her eponymous label, celebrating traditional designs and exquisite craftsmanship.

While pursuing a career in auditing, Sarang felt a calling to embrace her passion for fashion and craftsmanship. Leaving behind her job at KPMG, she fearlessly entered the fashion industry, driven solely by her love for preserving traditions and creating heirloom pieces.

Inspired by her mother's timeless elegance, Sarang derives design choices and inspirations from her, focusing on hand embroidery as her unique expertise.

In this episode, we delve into the importance of sustainability and repeating clothes, as Sarang highlights her commitment to mindful fashion practices. She shared the challenges she faced in starting her business and emphasized the power of learning on the job and overcoming mistakes.

Treating her business like a baby, Sarang's devotion to her craft and commitment to preserving traditions are truly inspiring. Join us as we explore her journey, insights on sustainability, and her creative approach to running a successful fashion label.

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