Voice It: Season 3: Episode 10 - Prioritizing Kids Wellbeing With TIKITORO

Welcome to the 10th episode of "Voiceit with Karishma Shah", where we have a special guest Prasanna, the founder of TIKITORO, a kids-friendly brand. TIKITORO is a brand that offers products subjected to the extremely stringent ‘Parent test', ensuring that their products are safe and allergen-free for kids.

During the episode, Prasanna shared her journey of being an entrepreneur from Chennai and how she saw the need for children's products in the Indian market. She realized the gap and brought in an expert formulator who worked alongside a community of like-minded parents to create products specifically for children and teenagers.

As children grow, they go through significant changes in their body, especially during puberty. Hence, it is essential to inculcate good habits and develop the right personal care system at the right time. TIKITORO aims to nurture and guide children, allowing them to accept their bodies and develop the right personal care system.

Prasanna discussed how TIKITORO products are Australian Certified Toxic-Free and Allergy Certified by SCA, a safe and unbiased authority that certifies a product only when it passes its strict guidelines. The episode covered the importance of creating products that are safe and allergen-free for kids, and how it affects their overall health and wellbeing.

Furthermore, the conversation also highlighted the challenges faced by entrepreneurs in creating a kids-friendly brand in a competitive market. Prasanna shared her insights and experience in building TIKITORO, and the audience gained valuable knowledge on how to create a brand that caters to a specific market.

In conclusion, the episode was an insightful discussion on the importance of developing a personal care system for children and the challenges of building a kids-friendly brand. The conversation with Prasanna shed light on the process of creating safe and allergen-free products, and how they can benefit children's overall health and wellbeing.

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