Email tags. A simple yet powerful tool that way too many business owners don't use to their full potential.

Cheryl Rerick guests on the show this week and goes over how email tags can be:

• a simple and intuitive way to sort your contacts based on their interests, preferences, and any special attributes that set them apart from each other
• used to trigger automation
• a functional tool, as well as give you information about your subscribers

We chat about the difference between (and strategies/tactics around) segmentation and tags as well as Cheryl's three favorite uses for tags.

Toss me a note and let me know how you use tags, or a tactic you discovered from this episode.

Connect with Cheryl at her website here and on Instagram here.