Small Business, Big Mindset

Muscle Creative

We believe everyone with the spark of a business idea can make it a reality. Sometimes you just need a leg up. Someone to fill in the missing piece. For many micro and small businesses that missing piece includes one or more of the following: Content. Marketing. Mindset.Hello from Austin, TX! We're Erin Geiger and Joey Ramirez, founders of Muscle Creative. We created this company with one focus - to support micro businesses and small businesses via content strategy, media creation, and mindset. In this podcast series, we discuss insights and trends to help business owners move the dial toward their goals as a holistic approach – strategy, but also mindset and vision.Some episodes will feature business owners at varying states of entrepreneurship, discussing their background and how they got started, their growth and vision for the future, tips and insight for those looking to build their businesses, as well as the ‘why’ that fuels it all.We zero in on the challenges that block entrepreneurs from growing to the next level, as well as obstacles that stop entrepreneurs-in-the-making before they get started. For many business owners, creating content and a solid strategy to get that content in the hands of their ideal customer, is a struggle. Some begin the content journey, get frustrated, and allow their business to languish, or worse..they quit altogether, assuming it wasn't meant to be.Others might be killing it in building out their core product or service, but need support on content creation and strategy in order to focus their attention on other key areas and not spread themselves too thin. Regardless of the background of our listener, our mission remains the same: building brands with a strong vision and growth mindset to make an impact including tactical actions you can take NOW to move the needle in your business toward your goals. read less

Stop Writer's Block: How to Never Wonder What to Write Again
17-02-2022
Stop Writer's Block: How to Never Wonder What to Write Again
We've all been there.That darn blinking cursor. It's like it's taunting you, "Look at this big, blank page. You'll never figure out what to write. Such a waste of time. Loser." RUDE.This week I go over 15 ways you to always know what to write. I'm finally recording this episode because one of the most common things I hear from people is that they have no idea what to write about, especially when it comes to their business. As well, you don't ALWAYS want to be strictly talking about your business, at least not in a way that it comes across that way.  Ideally, you'll make a connection to your audience... I always say to have an ongoing conversation with your audience - a copy as a conversation.You may be like, "Okay, great,  I know how to talk about my product. But what else do I talk about? I'll tell you! Listen in for a few ways (15 to be exact) to keep the writing topic ideas coming. If you need help with your copywriting, I have a bunch of different ways I can do that. One of them is my Copyedit Polish + Strategy service -  if you've written something and it's not performing for ya, not attracting engagement or sales and you need to get it to the next level to really engage and connect with your audience for that sale... you can send it to me and I'll give it a glow-up if you will, to really make it pop for you and engage those customers. I'll also look at all of your copy holistically and suggest strategic placement and perhaps additional copy to add to bring in more sales. Click here for more info!
A Fitness Empire Defies the Decades
02-11-2021
A Fitness Empire Defies the Decades
A looooong time ago...I'm talkin' 15-20 years ago, my sister Jen told me about this incredible fitness pro named Lauren Brooks.  Jen is one of the fittest people I know, so when she recommends someone, I listen. She mentioned that Lauren focused on fitness with kettlebells, had a ton of expertise, and was a genuine person.I bought a few of her DVDs - you know, those things that look like CDs but play movies instead of music. Oh right, so, CDs are these round discs...ugh, forget it. I was hooked on her workouts and bought her Baby Bells workout when I was pregnant.Fast forward to now and Lauran has grown (and continues to grow) her fitness empire. Long gone are the DVDs. In their place, an enormous digital library of workouts, a monthly membership called Lauren's Playground, a thriving community, and a lot more.I'm honored to now call Lauren a friend as our entrepreneurial journeys have crossed in more ways than one. So grateful that she took time out to chat.Discussion Highlights:How being severely bullied impacted the life she's built todayPioneering the kettlebell movement's growth in the United StatesGrowing an empire in a male-dominated industryBuilding a sustainable business that spans generations and technology evolutionsCreating a fitness career that leverages multiple incomes streams and passive incomeThe Wrap-Up:If you could listen to one music artist for the rest of your life, who would it be? Drake (fitness) Bob Marley (everyday life)Where can people find you online?WebsiteInstagramFacebook