In this episode, Kathy Otto, Director of Marketing at Fichte, Endl & Elmer Eyecare, joins co-host Sarah Duval to share her expertise on implementing unique marketing strategies to attract patients to their practice. Kathy discusses their successful LASIK open house program, which aims to educate patients about LASIK surgery and encourage them to consider undergoing the procedure. Whether you're a practice owner or looking for innovative ways to attract more patients, this episode offers valuable insights and actionable tips.