Clinching Your Series A with Mar Hershenson, Pear VC


21-06-2022 • 50 mins

On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mar Hershenson, Managing Partner at Pear VC.

There is a lot of confusion among founders as to the right approach to raising a series A because each industry, whether it’s e-commerce, consumer, SaaS, or marketplace, has a different set of rules and tactics.

In this session, Mar Hershenson, Co-Founder and Managing Partner at Pear VC gives us a masterclass on clinching your Series A.

Today, Mar covers the following topics:

2:08 - The backstory behind her venture into VC

5:55 - Where to find early-stage money

10:29 - How valuations have changed

14:30 - What matters most when fundraising

16:47 - What is a typical pre-seed round

19:53 - Where you have to be to raise seed

23:36 - The data that VCs actually measure

30:18 - What you have to show investors to get to series A

35:00 - Where you have to be to raise series A

40:02 - Why you should focus on the engine, not on the growth

45:28 - How much on average investors take ownership at each stage

52:52 - Recommendations for contacting investors

55:43 - The ideal company for Pear VC

Learn more at

Connect with Mar Hershenson:

Learn more about Pear VC at

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit

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