PODCAST

Traction

Lloyed Lobo

On the Traction Podcast, we bring you discussions with founders and CXOs of the fastest-growing companies in technology, covering everything from product, marketing, innovation, fundraising and more through proven strategies for rapid growth. Presented by: Boast.AI R&D Tax Credit Software - https://boast.ai Launch - https://www.launchacademy.ca Traction Community - https://tractionconf.io

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5 Founder Lessons From Building and Scaling TaskRabbit
4d ago
5 Founder Lessons From Building and Scaling TaskRabbit
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk by Leah Solivan, General Partner at Fuel Capital and Founder of TaskRabbit from the in-person Traction Conference.   The idea for TaskRabbit came about in 2008 around the time the iPhone first launched, while Leah was living in Boston and bootstrapping the company.   In the process of bootstrapping, the entire trajectory of her journey changed. She went from being an engineer at IBM with no network or entrepreneur friends, all the way to raising her first million dollars in seed from a 15-minute meeting with Tim Ferriss.   Today, Leah shares lessons learned from her time at TaskRabbit, scaling the business from nothing to 40+ cities and acquisition by Ikea.   More specifically, Leah covers: 1:57 - The story of founding TaskRabbit: transitioning from an engineer to an entrepreneur and 5 tips to build a successful startup 2:32 - Why ideas are everywhere 6:51 - Experiencing vuja de, the opposite of déjà vu 8:02 - Why you should tell everyone about your idea 16:25 - The serendipitous network of happenings 17:41 - The importance of big, hairy, audacious goals 21:54 - A story about a big corporation with aggressive sales goals   Learn more at   Connect with Leah Solivan:   Learn more about Fuel Capital at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
5 Founder Lessons From Building and Scaling TaskRabbit
4d ago
5 Founder Lessons From Building and Scaling TaskRabbit
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk by Leah Solivan, General Partner at Fuel Capital and Founder of TaskRabbit from the in-person Traction Conference.   The idea for TaskRabbit came about in 2008 around the time the iPhone first launched, while Leah was living in Boston and bootstrapping the company.   In the process of bootstrapping, the entire trajectory of her journey changed. She went from being an engineer at IBM with no network or entrepreneur friends, all the way to raising her first million dollars in seed from a 15-minute meeting with Tim Ferriss.   Today, Leah shares lessons learned from her time at TaskRabbit, scaling the business from nothing to 40+ cities and acquisition by Ikea.   More specifically, Leah covers: 1:57 - The story of founding TaskRabbit: transitioning from an engineer to an entrepreneur and 5 tips to build a successful startup 2:32 - Why ideas are everywhere 6:51 - Experiencing vuja de, the opposite of déjà vu 8:02 - Why you should tell everyone about your idea 16:25 - The serendipitous network of happenings 17:41 - The importance of big, hairy, audacious goals 21:54 - A story about a big corporation with aggressive sales goals   Learn more at   Connect with Leah Solivan:   Learn more about Fuel Capital at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
Fundraising Lessons From Two Exits & a Unicorn with Waseem Daher, Pilot
6d ago
Fundraising Lessons From Two Exits & a Unicorn with Waseem Daher, Pilot
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Waseem Daher, Founder and CEO at Pilot.com.   Fundraising is never easy, but the right preparation can make all the difference.   Waseem joins us to share the KPIs and questions that investors look at during various stages of investment.   Waseem is a three-time founder with two successful exits (Ksplice acquired by Oracle and Zulip acquired by Dropbox) and he has recently raised $100+ million from Jeff Bezos (and other notable funds) at a $1.2 billion valuation.   Today, Waseem covers: 1:42 - The backstory behind how he got started 7:35 - Metrics investors may look at during a seed round 10:35 - Determining product market fit 16:02 - What drove the decision-making that led to a $1.2 billion valuation 17:17 - The right time to start fundraising 20:13 - The average process of raising capital and getting money in the bank 23:32 - Top factors driving valuation in the market 28:31 - Most crucial items in your data room 32:37 - Top three reasons why investors decide to invest in a company 38:38 - How founders should think about dilution 43:15 - Building your executive team 45:04 - Making sure everyone is aligned with your vision and values when you're not in the room 47:21 - What the CEO should focus on when the right team is in place   Learn more at   Connect with Waseem Daher:   Check out Waseem's substack at   Learn more about Pilot at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How MongoDB Transformed From Sales-Led to Product-Led Leading to 20x Increase in Market Cap with Sahir Azam
24-06-2022
How MongoDB Transformed From Sales-Led to Product-Led Leading to 20x Increase in Market Cap with Sahir Azam
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Sahir Azam, Chief Product Officer at MongoDB.   Sahir shares how MongoDB transformed from a traditional software company—sales driven, longer cycles, etc.—into more of a consumer-style self-service model.   Overseeing the growth of MongoDB’s Atlas, Sahir shares his learnings (the good, the bad, and the ugly) about building and bringing to market one of the fastest-growing cloud products of any scale (70% YoY, $400M ARR, 26K+ customers).   In this session, Sahir discusses: 7:44 - MongoDB sales-led model prior to going product-led 10:31 - What main KPIs were focused on 16:01 - Recommendations and best practices for building teams 20:07 - Tactics to make sure that cross-functional dialogue is happening regularly 26:57 - The ideal squad structure for a cross-functional team 32:46 - The product development framework at MongoDB 37:34 - Best practices for developing a go-to-market strategy for a product-led company 41:36 - Product marketing roles vs product manager roles 52:29 - What kickstarted growth for the MongoDB Atlas customer base 55:31 - Top pieces of advice that were learned the hard way 57:54 - Recommended books and resources   Learn more at   Connect with Sahir Azam:   Learn more about MongoDB at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
Clinching Your Series A with Mar Hershenson, Pear VC
21-06-2022
Clinching Your Series A with Mar Hershenson, Pear VC
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mar Hershenson, Managing Partner at Pear VC.   There is a lot of confusion among founders as to the right approach to raising a series A because each industry, whether it’s e-commerce, consumer, SaaS, or marketplace, has a different set of rules and tactics.   In this session, Mar Hershenson, Co-Founder and Managing Partner at Pear VC gives us a masterclass on clinching your Series A.   Today, Mar covers the following topics:   2:08 - The backstory behind her venture into VC 5:55 - Where to find early-stage money 10:29 - How valuations have changed 14:30 - What matters most when fundraising 16:47 - What is a typical pre-seed round 19:53 - Where you have to be to raise seed 23:36 - The data that VCs actually measure 30:18 - What you have to show investors to get to series A 35:00 - Where you have to be to raise series A 40:02 - Why you should focus on the engine, not on the growth 45:28 - How much on average investors take ownership at each stage 52:52 - Recommendations for contacting investors 55:43 - The ideal company for Pear VC   Learn more at   Connect with Mar Hershenson:   Learn more about Pear VC at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How To Nail Product Positioning So Customers Get It, Buy It, Love It with April Dunford, Ambient Strategy
15-06-2022
How To Nail Product Positioning So Customers Get It, Buy It, Love It with April Dunford, Ambient Strategy
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a talk on Product Positioning by April Dunford, Founder of Ambient Strategy and Author of Obviously Awesome from Traction Conference 2019.    Positioning has an impact across all key product decisions, from roadmap to pricing. Buyers need context to understand new innovative offerings. Businesses that figure out how to set that context have a distinct advantage over those that don't.   April provides a methodology for picking the right positioning strategy and shares examples from companies that repositioned their products or companies to unlock hyper-growth.   More specifically, April covers:   0:44 - One of the most misunderstood concepts in product marketing 3:47 - Why positioning is still important 7:02 - The effects of positioning your product in a certain market category 12:09 - The biggest problem around positioning and how to fix it 20:03 - Competitive comparables 26:21 - A small change in branding that made a big difference   Learn more at   Connect with April Dunford: Get April’s book Obviously Awesome at    This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
From Basement to Billions - How Qualtrics Did It
13-06-2022
From Basement to Billions - How Qualtrics Did It
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside between Ryan Smith, Founder and Executive Chairman at Qualtrics, and Jason Lemkin, Founder at SaaStr from the in-person Traction Conf in San Francisco.   Ryan shares his journey from a bootstrapped startup to a multi-billion dollar company and the challenges and learnings along the way.   In this session, Ryan and Jason discuss:   1:01 - The Qualtrics founding story 7:14 - Stress of managing cashflow in the early days when the company was bootstrapped 9:35 - Zen learnings on capital efficiency 11:21 - How competition has changed and impacted growth 15:59 - The viral coefficient in B2B SaaS 26:25 - Challenging yourself to ask for higher prices when selling your product 34:29 - Learnings from hiring execs for a startup outside Silicon Valley   Learn more at   Connect with Ryan Smith:   Learn more about Qualtrics at   Connect with Jason Lemkin:   Learn more about SaaStr at   This episode is brought to you by: Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How To Sell Your Startup with Mark Achler and Mert Iseri
10-06-2022
How To Sell Your Startup with Mark Achler and Mert Iseri
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Mark Achler, Managing Director of MATH Venture Partners, and Mert Iseri, Entrepreneur in Residence at MATH Venture Partners.   A successful exit is a dream for many founders, but it often seems like a black box or a game of chance. So how do you bake an exit strategy into your business from day one, whether it’s an acquisition/selling your startup, a merger, an IPO, or something else?   In this session, Mark and Mert share how to position your startup for a successful acquisition based on learnings from interviewing more than 70 seasoned entrepreneurs with multiple exits to produce the book Exit Right.   Specifically, Mark and Mert dive into:   2:00 - How the Exit Right book came about 7:45 - Common learnings from across 70 exits 19:01 - The framework for a successful exit 23:51 - How to build relationships and approach potential acquirers early on 34:09 - Determining when it's the right time to sell 39:12 - How to determine valuation 48:50 - Things to look for in a term sheet 58:46 - The ideal timeframe for an acquisition to close 1:04:06 - The right and wrong time to engage a banker 1:10:37 - Tactics when scouting for other buyers and striking up a conversation 1:13:05 - Tips for maintaining your sanity   Learn more at   Get the Exit Right book:   Connect with Mark Achler:   Connect with Mert Iseri:   Learn more about MATH Venture Partners at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How To Raise Your Seed & Series A with Brian Ascher, Venrock
06-06-2022
How To Raise Your Seed & Series A with Brian Ascher, Venrock
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI and Brian Ascher, Partner at Venrock dive into the top themes driving startup funding and how founders should think about raising capital in this market.   Brian has had a successful career investing across unicorns, exits, and IPOs and has been named to the Forbes Midas List multiple times.   Specifically, Brian dives into:   5:04 - What Brian looks for in founders when he invests 14:40 - What's driving decision making in VC today, particularly at the Seed and Series A stages 18:25 - How founders should think about fundraising in this market 25:38 - How much money founders should raise at Pre-Seed and Series A 36:48 - How much equity should you give up at each stage 46:00 - Tips for founders to navigate the fundraising process 54:09 - Managing board and investor relationships and ongoing communications 1:10:26 - Brian's book recommendations   Learn more at   Connect with Brian Ascher:   Learn more about Venrock at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit   Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
From Zero to $10M ARR & $160M Funding in Two Years with Vishal Sunak at LinkSquares
01-06-2022
From Zero to $10M ARR & $160M Funding in Two Years with Vishal Sunak at LinkSquares
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Vishal Sunak, Co-Founder and CEO at LinkSquares.   LinkSquares has grown 1,000% in two years, with 400+ brands including Fitbit and Twilio as customers. The company was recently placed No. 253 on the annual Inc. 5000 list of the fastest-growing private companies in America.   Fresh off their $100M Series C funding at an $800M valuation, Vishal joins us to share the founders’ perspective of scaling a company to $10M ARR in 2 years and dives into all the challenges, lessons, triumphs, and failures that come along with the journey.   Session highlights include: 1:54 - Coming up with the idea 9:00 - How LinkSquares acquired their first customers 16:17 - Raising the first external capital and signals of product market fit 25:07 - Key framework to scale from $1 million to $10 million ARR 29:24 - Navigating through the hiring and recruiting process in 2022 35:30 - Tips to evangelize people to join your company 46:44 - Handling missing functionality in the early days 51:38 - How founders should think about when to add a second product 58:16 - Key metrics that founders should watch like a hawk 1:05:30 - How to drive FOMO when fundraising 1:13:38 - Navigating the toughest points in the startup journey 1:20:05 - Unconventional advice founders ignore, but shouldn't   Learn more at Connect with Vishal Sunak:   Learn more about LinkSquares at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
Five F'ups (& Learnings) from Building & Funding Unicorns with Harj Taggar, Y Combinator
31-05-2022
Five F'ups (& Learnings) from Building & Funding Unicorns with Harj Taggar, Y Combinator
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Harj Taggar, Partner at Y Combinator, and Alda Leu Dennis, General Partner at Initialized Capital from the in-person Traction Conference.   Previously, Harj was a Co-founder and CEO at Triplebyte and Co-founder and President at Auctomatic. Harj was also the first seed investor in a number of unicorns including Instacart, Coinbase, Rippling, and Opendoor.   In this episode, Harj dives into:   1:26 - How he became the first partner at Y Combinator  7:36 - The #1 mistake when starting up 11:29 - The most common mistakes post launch and post product-market fit 15:47 - The balancing act of hiring too fast vs. too slow 17:00 - How CEOs need to transform on their journey to building a unicorn company 20:00 - The key factor that helps early stage companies raise money   Learn more at   Connect with Harj Taggar:   Learn more about Y Combinator at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
Scaling From $1M to $500M: Five Strategies To Drive Your Next Wave of Growth with Karen Peacock at Intercom
27-05-2022
Scaling From $1M to $500M: Five Strategies To Drive Your Next Wave of Growth with Karen Peacock at Intercom
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Karen Peacock, CEO at Intercom which helps more than 25,000 companies including Amazon, Microsoft, and Shopify to engage and support their customers and prospects. Intercom has been named one of the top 100 private cloud companies globally by Forbes for five years in a row.   Before joining Intercom, Karen served as the Senior Vice President of Small Business at Intuit, where she helped build one of the world’s largest SaaS product lines and grew it to $2.5B in revenue.   On this episode, Karen shares her top five lessons learned in building and scaling businesses from $1M to $500M in recurring revenue.    Specifically, Karen covers:   1:17 - Expanding your market for your next wave of growth 4:16 - What you should do if you receive a big check 7:31 - Building your next big product 10:05 - The most important question you can ask yourself 12:36 - Finding product market fit again and again 15:08 - Figuring out your platform play 17:38 - Building out your team and how to apply lean startup principles to hiring   Learn more at   Connect with Karen Peacock:   Learn more about Intercom at     This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How To Play Offense During a Downturn with Gokul Rajaram
25-05-2022
How To Play Offense During a Downturn with Gokul Rajaram
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Gokul Rajaram, CxO at DoorDash, Board member at Coinbase and Pinterest, and an angel investor in over 100 companies with more than 40 exits and unicorns.   With massive shifts and uncertainty in the markets right now, the default for most companies is to work on a defensive plan to get through it all. Whilst defensive strategies might help a company survive, thriving is a different matter.   To exit this current climate in a stronger, more competitive position, and to be a market leader, you need to play offense.    In this session, Gokul covers:   3:13 - The habit of paying it forward 8:14 - What's happening in VC right now 14:51 - What good growth rate looks like 19:07 - Good offensive strategies 25:26 - Where to double down on investments and where to pull back 37:57 - Top metrics driving board conversations 42:23 - A CEO's most important operational responsibility in these times 49:29 - Key drivers of company culture 55:00 - How to know when a startup can become a billion-dollar business   Learn more at   Connect with Gokul Rajaram:   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
The State of Venture Capital and Getting to $100M ARR with Byron Deeter, Bessemer Venture Partners
18-05-2022
The State of Venture Capital and Getting to $100M ARR with Byron Deeter, Bessemer Venture Partners
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Byron Deeter, Partner at Bessemer Venture Partners.   With massive shifts and uncertainty in the markets right now, founders, CEOs, CFOs, and board members alike want to know what the new rules are to play by.   In this episode join Byron for a deep dive on what's going on in Venture Capital and how you can build a cloud unicorn in the current climate.   Byron started as a SaaS CEO and has invested in probably more SaaS IPOs and unicorns than any other VC, from Twilio to Canva, DocuSign, HashiCorp, Box, Intercom, and dozens more. Few have been doing this better, for longer, than Byron.   In this session, Byron covers:   4:29 - What's happening in VC right now 7:29 - Public and private market analysis 13:08 - What's driving decision making and advice in VC at seed and series A vs growth rounds 25:38 - Which metrics boards and investors are watching right now 30:18 - What the best companies are focusing on to drive sustained growth to $100 million 44:34 - When is the right time to build a second product, and when should you become a platform company 51:57 - Where founders should be investing and where they should be pulling back 1:01:37 - Byron's top resources    Learn more at   Connect with Byron Deeter:   Get more resources from Bessemer Venture Partners at   Accelerate revenue through Cloud Marketplaces with     This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
Partnership Lessons from Scaling Stripe & Notion from Zero to billions with Cristina Cordova
16-05-2022
Partnership Lessons from Scaling Stripe & Notion from Zero to billions with Cristina Cordova
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Cristina Cordova, Partner at First Round Capital.   Partnerships are one of the most effective forms of marketing, but one of the most difficult to predict and scale.    In this session, Cristina pulls from across her decade-long career running partnerships at Stripe and Notion to share the inside scoop on deals that had an unexpected outsized impact — as well as the ones that went sideways.   Specifically, Cristina discusses:   2:09 - What are partnerships, why do they matter, and the different types of partnerships? 14:14 - How partnerships are different from referral programs 17:10 - When is the right time to do partnerships? 23:44 - Tips and tactics for reaching out to partners early on 34:01 - Where to find partners 36:46 - Top 3 things to stop doing with partnership outreach 47:14 - How to determine when to hire the first partnership person 56:29 - How to get partners to keep driving your agenda 1:06:00 - Books and podcasts Cristina highly recommends   Learn more at Connect with Cristina Cordova: Learn more about First Round Capital at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
Trello’s Journey From Idea to 20M Users and $425M Exit with Michael Pryor, Trello
11-05-2022
Trello’s Journey From Idea to 20M Users and $425M Exit with Michael Pryor, Trello
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Michael Pryor, Cofounder at Trello and Frederic Lardinois from TechCrunch at Traction Conf.    When Atlassian acquired Trello for $425 Million in 2017, the product had nearly 20 million users, all through word-of-mouth.    In this session, Michael shares his journey building Trello from idea to exit and discusses how to build products that everyone loves.   Specifically, Michael covers:   1:32 - Coming up with the idea and the launch process 10:45 - Prioritizing what to build: why you shouldn’t listen to feature requests 17:16 - How Trello started monetizing 19:30 - How to get most people to love you 23:58 - Adding sales reps in addition to word-of-mouth growth 25:34 - How did Trello’s acquisition by Atlassian come about   Learn more at   Connect with Michael Pryor:   Learn more about Trello at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit      Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How To Build High-Performing Software Teams From 0 to IPO with Alok Tyagi, Boast.AI
09-05-2022
How To Build High-Performing Software Teams From 0 to IPO with Alok Tyagi, Boast.AI
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Alok Tyagi, CEO at Boast.AI.   You raised a big round of funding and hired a pedigreed big company CTO but now, a few months in, you’re concerned that the team is not shipping as fast as they used to.   Startups are built in stages, from idea to product-market fit and scale. The kind of product and engineering playbook you implement for your stage will make all the difference between hypergrowth and missing the boat.   Alok was ranked #2 in the list of Top 25 Software Product Executives of 2021 by The Software Report. He brings deep product and technology experience from leadership at several prominent enterprise SaaS companies including DealerSocket, RealPage, Oracle, Peoplesoft, JD Edwards, and Sage.    In this session, Alok shares the playbook for high-performing software teams that consistently ship blockbuster products. Specifically, Alok discusses:   4:16 - The key learnings from operating diverse businesses 7:11 - Preserving the startup mentality during massive growth 12:08 - Starting product development efforts with a press release 14:25 - How to approach R&D investments 18:00 - Balancing important and strategic decisions versus urgent decisions 23:00 - How to go about agile 28:32 - Defining success for enterprise SaaS products and what KPIs should be measured 34:12 - Why software is a people business 38:17 - Ideal team size and structure 40:38 - First few hires Alok would make if he started from scratch 42:27 - How to recruit and keep top talent 44:47 - How to solve trust, communication, and engagement challenges 47:32 - Key traits of frontline managers 53:13 - How leaders can show more empathy 55:46 - What Alok wishes he did more of and less of when looking back at his career 56:59 - Book recommendations 58:03 - Unconventional advice that founders ignore, but shouldn't   Learn more at   Connect with Alok Tyagi:   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
The Rise of Usage-Based Pricing with Patrick Malatack and Kyle Poyar
04-05-2022
The Rise of Usage-Based Pricing with Patrick Malatack and Kyle Poyar
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Patrick Malatack, Partner at Matrix Partners and Kyle Poyar, Partner at OpenView. Is the end of subscription pricing near? Research from OpenView states that companies with usage-based pricing grow 38% faster... Of the IPOs over the last three years, seven out of nine that had the best net dollar retention all have a usage-based model. Welcome to a new era of software buying, where customers pay for the value they receive from the products. Leveraging a successful career as VP of Product with the disruptive tech giant Twilio, Patrick shares inside knowledge for how startups can create long-term customer loyalty and profitability with usage-based pricing models. Specifically, Patrick and Kyle will dive into: 3:02 - The most attractive thing about usage based pricing 11:30 - Which businesses aren't right for usage based pricing 15:49 - How to advise companies on picking the right metric for usage based pricing 21:26 - Handling strategic operational and financial challenge 33:53 - Accommodating customer spending patterns 38:16 - How Patrick evaluates usage based companies as an investor 41:13 -  When to flip the switch from usage based to subscription based 46:48 - Usage based metering and investments 50:37 - Managing conversations with investors who only care about MRR 57:15 - How to measure KPIs specifically for a usage based model Learn more at Connect with Patrick Malatack: Learn more about Matrix Partners at Connect with Kyle Poyar: Kyle Poyar's (new) Substack, where he'll go deeper on topics like SaaS pricing - Learn more about OpenView at   This episode is brought to you by: Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How to Reach $10M ARR on a Shoestring Budget with Matt Epstein, Rippling
02-05-2022
How to Reach $10M ARR on a Shoestring Budget with Matt Epstein, Rippling
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI welcomes Matt Epstein, Chief Marketing Officer at Rippling.   Not many CMOs have grown a company from $0 to billion dollar valuation in record time. Matt has done it twice.   Matt was employee #1 at Zenefits, where he created a leading HR brand and helped grow the company from $0 to $65M ARR.   Today he leads Marketing at HR unicorn Rippling, where he's taken big bets.   In this session, Matt shares his tips for driving major impact with a minor budget.   Specifically, Matt covers:   1:19 - Top three things to know when scaling 7:45 - How to find your elevator pitch 11:24 - Determining a winning email message 15:20 - How to execute on your list 20:30 - Your first (and most important) hire 24:07 - Common mistakes Matt sees companies making 27:51 - What would you do if you had unlimited resources? 28:55 - Deciding what channels to execute on with a shoestring budget 32:13 - The marketing toolbox that manages everything 34:05 - Standing out in cold emails 36:12 - How to prioritize your role 39:16 - Winning Facebook tactics 46:42 - What questions to ask when you interview peopleLearn more at     Connect with Matt Epstein:   Learn more about Rippling at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
The Highs and Lows of Fundraising with Founders of Expensify, LaunchDarkly, Coda, and SaaStr
27-04-2022
The Highs and Lows of Fundraising with Founders of Expensify, LaunchDarkly, Coda, and SaaStr
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a panel he moderated at the recent SaaStr Annual Conference with the founders of Expensify, Coda, LaunchDarkly, and SaaStr.   Panelists: Shishir Mehrotra, Co-Founder and CEO, Coda Edith Harbaugh, Co-Founder and CEO, LaunchDarkly David Barrett, Founder and CEO, Expensify Jason Lemkin, Founder and CEO, SaaStr   You'll hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true founder.   Specifically, they cover: 1:30 - How founders should approach valuations 5:48 - Jaw-dropping BVP Cloud 100 statistic 7:14 - When is the right time to fundraise? 12:59 - The sameness of big company culture 19:35 - How much money do you want to take during a secondary round of fundraising? 24:25 - What type of revenue do you need to get series B or C seed in the market? 36:33 - Taking advantage of founders who have their own funds 47:18 - The best way to build relationships with VCs   Learn more at     Learn more at     This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at
How To Build & Scale a Marketplace From $0 to $Billions with Matt Mickiewicz
25-04-2022
How To Build & Scale a Marketplace From $0 to $Billions with Matt Mickiewicz
On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside chat between Matt Mickiewicz, Co-founder of 99designs, Hired, SitePoint, and Flippa, and Andy McLoughlin Partner at Uncork Capital from the IRL Traction Conference.   Matt shares his secrets to building disruptive multibillion-dollar marketplaces. Specifically, he covers:   1:19 - Back story on how he got into doing some of the most popular marketplaces of the last decade 2:25 - Interacting with professionals at just 14 years old 3:47 - Key learnings from building 99designs, Flippa, and SitePoint  9:04 - Growth hacks applicable to any kind of marketplace 11:15 - How Hired became one of the biggest shippers of alcohol in California 13:12 - When is the right time to take on VC money? 16:20 - What type of deals he's looking for as an angel investor 17:39 - The one piece of advice he would give an entrepreneur   Learn more at   Connect with Matt Mickiewicz:   Learn more about Unstoppable Domains at   This episode is brought to you by:   Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses, but the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don’t get paid until you do! Find out if you qualify today at   Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit     Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at