From Basement to Billions - How Qualtrics Did It

Traction

13-06-2022 • 33 mins


On this episode of the Traction podcast, host Lloyed Lobo of Boast.AI features a fireside between Ryan Smith, Founder and Executive Chairman at Qualtrics, and Jason Lemkin, Founder at SaaStr from the in-person Traction Conf in San Francisco.

Ryan shares his journey from a bootstrapped startup to a multi-billion dollar company and the challenges and learnings along the way.

In this session, Ryan and Jason discuss:

1:01 - The Qualtrics founding story

7:14 - Stress of managing cashflow in the early days when the company was bootstrapped

9:35 - Zen learnings on capital efficiency

11:21 - How competition has changed and impacted growth

15:59 - The viral coefficient in B2B SaaS

26:25 - Challenging yourself to ask for higher prices when selling your product

34:29 - Learnings from hiring execs for a startup outside Silicon Valley

Learn more at https://tractionconf.io

Connect with Ryan Smith: https://www.linkedin.com/in/ryan-smith-3417901/

Learn more about Qualtrics at https://www.qualtrics.com

Connect with Jason Lemkin: https://www.linkedin.com/in/jasonmlemkin/

Learn more about SaaStr at https://www.saastr.com/

This episode is brought to you by:



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