TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode.

Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including:

• Barney Waugh, TikTok
• Ben Muir, Unsociable - ads expert
• Manisha Taparia, Shipbob - ops expert
• Thiago Nogueira, Insense - influencer expert

Hit PLAY to hear:

• How to work out what you should be doing on TikTok
• How to set up TikTok Shop to create happy customers
• Tips on creators, organic, and ads!
• And much, much more.

Key timestamps to dive straight in:

[02:02] Best way to drive sales on TikTok

[06:35] Can you do just one TikTok marketing tactic?

[10:00] Do you need to invest in your organic brand account?

[13:02] Ads!

[15:39] Who does TikTok Shop work best for?

[19:52] Do you list all your products on TikTok Shop?

[24:50] What incentives are there to use TikTok and advertising?

[27:25] Live stream success tips

[32:57] Fulfilment and Ops checklist

[38:04] Affiliates and Influencers advice

[44:19] Their 2024 strategy tips

Find our notes here: https://ecmp.info/476

Contact SHOPLINE >>> https://ecmp.info/shopline

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Get all the links and resources we mention & join our email list at https://ecmp.info

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This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/