11. Optimize Your YouTube Channel to Grow Your Podcast | Playlists, Tags, YouTube Podcasts, and More!
Having a presence on YouTube has been a game changer for my clients and their podcast growth, but there are some optimization tips that will bring more impactful growth with less effort. In this episode, I share tips you can implement this week to grow your podcast.
If you want to put the fuel back in your podcast fire with fresh branding, a full audit of your analytics and content, and a clear growth strategy, you need a Media Makeover! https://novicestudiosclt.com/mediamakeover
Keep the party going!
Resources mentioned:
Some key takeaways from this episode include:
If you’re not already posting video versions of your podcast on YouTube, make that your first step. A graphic or animation over the audio of your episode is a good start, but it’s not going to bring much growth over time.
Organize your videos into playlists according to your content themes. Make the titles of the playlists searchable, and organize the playlists on your channel landing page.
Make sure you’re keeping your channel keywords, summary, and links up to date. Not only does this help with search, it also makes sure your viewers know if your content is a good fit for them as quickly as possible.
Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.
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