4. Why You Need a Podcast Producer… Not Just an Editor

Novice to Noteworthy | Podcast Strategy for Entrepreneurs

17-08-2023 • 15 mins

When podcasters are ready to outsource, the first person they think of is an editor - but that’s just one key to the podcast puzzle! In this episode, I’m sharing why a podcast producer should be your go-to person instead of a standalone editor to make sure you stay consistent and employ a strong growth strategy.

Keep the party going!

Some key takeaways from this episode include:

  • If you have a team member take on your podcast instead of outsourcing, they might do an amazing job, but the show will eventually fall to the wayside in favor of client-facing work.

  • Editing is the first thing people outsource, and it is cheaper to hire an editor instead of a podcast producer. BUT, editing is just one piece of the podcast puzzle and there is still a lot of work left to do when the edit is done.

  • When you have a podcast producer, you can rest assured that your episode is going to get done on time, with all the bells and whistles including SEO optimized title, YouTube thumbnail, show notes, all the things!

Hosted by Kristen Stegall, CEO of Novice Studios, Novice to Noteworthy is a podcast strategy resource for business owners! On this show, we cover all the tips and tricks you need to launch and grow your podcast, plus honest conversations about running a business and the ever-changing content marketing landscape. Novice Studios is a podcast production company specializing in video podcasts, and we offer packages to launch, revamp, and maintain your show on an ongoing basis.

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