Jennifer Walter and SaCola Lehr cover the common mistakes entrepreneurs make when rebranding, the importance of staying true to oneself during rebranding, and the significance of authenticity and empathy in client communication. It also delves into the concept of work-life balance and the role of self-care in maintaining a healthy work-life situation while pursuing entrepreneurial dreams.

Stay tuned for full episode on June 24 , 2024.

Takeaways

• Rebranding should focus on staying true to oneself and doubling down on what makes the brand unique.
• Authenticity and empathy are crucial in client communication and should be prioritized over trends and external influences.
• Work-life balance is not about perfect equilibrium at all times, but about adapting to different seasons and prioritizing self-care.
• Asking for help and setting boundaries are essential for maintaining a healthy work-life situation while pursuing entrepreneurial dreams.

Sound Bites

"You've rebranded without knowing it really."

"Double down on what makes you you when you're rebranding."

"Give me a reason that makes me curious enough to make the next step."

Chapters

00:00 Navigating Rebranding Challenges

03:09 The Power of Authentic Client Communication

04:14 Redefining Work-Life Balance

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