KPI's vs CPI's

Friday Takeaway

Feb 25 2022 • 8 mins

We think the terminology used in business today is outdated and in desperate need of a rebrand.

Goodbye KPI’s.

Hello CPI’s…your Creative Play Indicators

How do we reframe the terminology used every day in business to take the pressure off ourselves to map our creative thinking and creative output? Our workshops show that by measuring our action points with softer applications positively impacts on individuals and in turn creates more business.