How we’re growing at 200% YOY with cold calling

B2B SaaS Podcast

May 29 2023 • 19 mins

Robert Kirstuik, co-founder and CEO of Freshline, discusses how they have grown to over 100 customers with 200% year-over-year growth in the past 12 months, primarily using cold calling. We cover their product, their journey from 0 to 1, their growth journey over the past 12 months, their sales cycle, and their long-term vision.

In this interview, we discuss the following:

  • How Freshline helps food wholesalers and distributors become more efficient.
  • How they have acquired 100 customers, each with up to 25 warehouses.
  • How they are growing at over 200% year-over-year, primarily from cold calling and organic SEO.
  • What their cold calling process looks like, with a conversion rate of 2-3% from call to demo.
  • How their sales cycle works, taking around 4-5 months.
  • Their journey from 0 to 1.
  • Their vision, external funding, and team.