B2B SaaS Podcast

Upendra Varma

On the "B2B SaaS Podcast", I interview the world's best B2B SaaS founders, asking them everything about their businesses. Every episode is designed to be compact (~ 15 minutes), data-backed ( with real SaaS metrics like MRR, growth rate, churn etc.) & actionable. In every episode, I deep-dive into one key theme that's very interesting & insightful of a company's journey. The themes I typically focus on are growth ( lead generation, conversion), customer success ( churn & expansion), product, M&A, technology & people. read less
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How We Landed 20+ Enterprise Deals with Founder-Led Sales?
Nov 29 2023
How We Landed 20+ Enterprise Deals with Founder-Led Sales?
Robin Singhvi, Founder of SmartCue, talks how about how they acquired over 30 paying customers ( of 5-6 figure ACV deals ) primarily with founder-led sales. We deep dive into his entrepreneurial journey and learn how his monthly newsletter and enterprise sales expertise are propelling SmartCue's growth! 🚀Here’s what we will discuss,🚀 Building Credibility: Robin leveraged a decade in enterprise sales, positioning himself as a thought leader to establish trust early on, setting SmartQ apart in a competitive landscape.🌟 Navigating Enterprise Sales: With a background in million-dollar deals, Robin's diligence, proactivity, and methodical engagement laid the groundwork for successful sales in the enterprise market.💼 Founder-led Power: Emphasizing a personal touch, Robin's active involvement in the sales process boosted SmartQ's credibility, building confidence and trust.📅 Monthly Newsletter Magic: Initiating a monthly newsletter since SmartQ's launch in October 2021, it evolved into a valuable tool for lead generation, sharing experiences, and fostering relationships.📊 Key Metrics Discussed:📈 Current Customers: 30+ organizations.💰 Revenue Target: Aiming for $1M+ by March 2024.🚀 Growth Goal: On track to reach 100 organizations on SmartCue.🛠️ Sales Approach: Founder-led with plans to build a robust sales engine.💸 Funding: Raised capital from an accelerator program and angel investors.👥 Team Size: Core team of 3, augmented with interns and contractors.⏳ Product Age: SmartCue launched officially in May 2023.You can also watch this on youtube here,https://youtu.be/43rQNJnh16c
How Are We Closing $30K ACV Deals With Top-Tier Enterprises?
Nov 16 2023
How Are We Closing $30K ACV Deals With Top-Tier Enterprises?
Sunny Saurabh, CEO of interviewer.ai, unveils the compelling journey of how his company is modernizing the recruitment landscape. By automating the initial round of interviews and offering stack ranking of candidates, Interviewer.ai offers businesses and universities a revolutionary way to streamline the hiring process.Here’s what listeners will explore:🤖 The Digital Recruiter: Sunny discusses the genesis of Interviewer.ai, the inspiration behind the platform, and its evolution as a "smart video recruiter."💼 Shaping Tomorrow's Workforce: How top universities in Singapore are leveraging Interviewer.ai to train their students for job interviews, especially those not fluent in English.📈 Rapid Growth: The impressive uptake from 700+ customers within a few months on the AppSumo marketplace and the expansion into serving global giants.🎯 The Right Fit: Understanding the primary use case for Interviewer.ai in high volume recruitment and why it might not be the perfect fit for high-level executive recruitment.📡 Inbound Success: Sunny dives into the successful channels that drive their customer acquisition, emphasizing the power of content marketing and organic search.💰 Monetizing AI: Learn about the company’s revenue models, average deal size, and how they adapted to the seasonality of recruitment.🚀 The Road Ahead: Sunny talks about the vision for Interviewer.ai, including the planned expansion to Europe, the U.S., and the imminent funding rounds.🔧 Integration Magic: A sneak peek into the future collaborations, including a game-changing integration with Microsoft Teams.🌍 Scaling Globally: Discover the challenges and aspirations of serving a global clientele, especially with a significant customer base in the U.S.Join us as Sunny delves deep into the transformation of recruitment, highlighting the incredible benefits of asynchronous AI interviews in today's remote-working era.
Unraveling the SEO Magic: 3K SaaS Signups in 4 Months!
Oct 25 2023
Unraveling the SEO Magic: 3K SaaS Signups in 4 Months!
Adam Stone, CEO of StartAdam, sheds light on how his unique communication consolidation tool skyrocketed in user acquisition using the power of SEO. By connecting platforms like Slack, Microsoft Teams, WhatsApp, and Telegram, StartAdam simplifies B2B communication in an ingenious way.Here’s what you'll discover:🤖 Behind the Brand: Dive deep into how StartAdam evolved from its early beginnings as Speedlancer.🎯 Pinpointing Pain Points: Understanding the challenge of scattered B2B communication tools and offering a seamless solution.🔍 The SEO Play: How Adam leveraged his SEO knowledge and the powerful keyword formula "Connect X to Y" to dominate user acquisition.📌 Unique Positioning: Discover why Adam doesn’t see other platforms as competitors and how StartAdam offers an experience unlike any other.💼 Enterprise Insights: The dual strategy for both inbound and outbound leads, and how they seal the deal with big companies in record time.🔒 Security and Integration: Why simple solutions like Zapier can't rival what StartAdam offers and how they ensure seamless cross-platform communication.💡 The Future Vision: Adam's upcoming strategies and the next steps in the StartAdam journey, from hiring to integrations.Join us as Adam takes us on a journey from a unique product conception to rapid growth, emphasizing the importance of understanding customer needs and capitalizing on SEO’s might in the SaaS world.You can watch this episode on youtube here, https://youtu.be/gs8P1amE3xI