4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze

B2B Growth

20-02-2023 • 30 mins

On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.

Discussed in this Episode:
  • The must-have partnership between content and data
  • Building key relationships internally for marketing success
  • Measuring a control group as much as a campaign