B2B Growth

Sweet Fish

At B2B Growth, we’ll shoot straight with ya. We’ll talk about what’s working (and what’s not). No corporate whitewash here, just some fresh ideas, hot takes, and conversations to get you on the inside track to growth. After all, that’s what friends are for. read less
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Can You Describe Your Content in a Sentence?
Today
Can You Describe Your Content in a Sentence?
Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.
Can You Describe Your Content in a Sentence?
Today
Can You Describe Your Content in a Sentence?
Today, James and Benji share a behind-the-scenes look at the ever-evolving content strategy for the show and how to find clarity amidst a million ideas.
Dave Gerhardt is hiring for Exit Five
2d ago
Dave Gerhardt is hiring for Exit Five
Today, James and Benji discuss a recent post from Dave Gerhardt and his search for a GM for Exit Five.Discussed in this Episode:Copywriting skillsStartupsThe power of social media and community
Alex Hormozi says Quantity then Quality, REALLY? | Echo Chamber
4d ago
Alex Hormozi says Quantity then Quality, REALLY? | Echo Chamber
On this Echo Chamber episode, James and Benji discuss a recent post from Alex Hormozi that pours gasoline on the quality vs quantity debate. How should we be thinking about this and getting the right balance?
49 AI tools that aren't ChatGPT | Echo Chamber
1w ago
49 AI tools that aren't ChatGPT | Echo Chamber
On this Echo Chamber episode, James and Benji discuss the impressive and lengthy LinkedIn carousel from Tim Hanson breaking down 49 AI tools, by category, for business professionals.
Start Building Free Tools | Echo Chamber
22-03-2023
Start Building Free Tools | Echo Chamber
On this Echo Chamber episode, James and Benji discuss a recent post from Aleksandr Volodarsky on Twitter about the growth that can come from crafting a free tool for your market.
Michael Jordan Loves Our Cereal * | Echo Chamber
20-03-2023
Michael Jordan Loves Our Cereal * | Echo Chamber
On this Echo Chamber episode, James and Benji break down the recent, brilliant ad campaign from Surreal Cereal and how B2B marketers could tap into similar ideas.
You Need THIS to Advance Your Marketing Career | Echo Chamber
16-03-2023
You Need THIS to Advance Your Marketing Career | Echo Chamber
On this Echo Chamber episode, James and Benji discuss the vital business lessons marketers must learn from sales in order to increase their effectiveness.
Do Less Work | Echo Chamber
15-03-2023
Do Less Work | Echo Chamber
On this Echo Chamber episode, James, and Benji discuss the importance of balance when it comes to output vs input and how to continue learning in your role.
4 Wildly Creative Stunts by Marc Benioff and Salesforce | Echo Chamber
10-03-2023
4 Wildly Creative Stunts by Marc Benioff and Salesforce | Echo Chamber
On this Echo Chamber episode, Dan, James, and Benji discuss a recent Twitter thread from Ramon Van Meer outlining the wild west that was Salesforce in the early days.
Letting Go of Attribution Anxiety: Embrace a New Mindset | Echo Chamber
08-03-2023
Letting Go of Attribution Anxiety: Embrace a New Mindset | Echo Chamber
On this Echo Chamber episode, Dan, James, and Benji discuss a recent LinkedIn post from Michael Roberts regarding attribution.
Do THIS to Instantly Write Better Titles, with Jake Thomas
06-03-2023
Do THIS to Instantly Write Better Titles, with Jake Thomas
Jake Thomas is the king of YouTube video titles. With over 4,000 titles under his belt, he's turned his expertise into Creator Hooks, a thriving company.On this episode Benji and Jake discuss: Rules to follow for better title writingThe art of saying the same thing 100 different waysHow to find and double down on what truly resonates with your audience
What Do You Do When Your Talent Leaves? | Media Brands
03-03-2023
What Do You Do When Your Talent Leaves? | Media Brands
On this final, “bonus” episode of Media Brands James, Dan, and Tyler discuss the departure of Will Aitken from Sales Feed, and how to handle these transitions within your media brand.
Lavender Hires Will Aitken | Echo Chamber
01-03-2023
Lavender Hires Will Aitken | Echo Chamber
On this Echo Chamber episode, James, Dan, and Benji discuss the news that Will Aitken is leaving Sales Feed for Lavender and what that means for creators more broadly.
Launch an ABM Campaign in 1 Day, with MJ Peters
27-02-2023
Launch an ABM Campaign in 1 Day, with MJ Peters
In this episode, Benji talks to MJ Peters, VP of Marketing at CoLab. Recently MJ challenged her team to craft and launch an ABM campaign in 1 day, we break that down in this episode. Also discussed, her perception of media brands vs. brand marketing and how you can win with either.
Driving Business Results with a Media Brand | Media Brands
24-02-2023
Driving Business Results with a Media Brand | Media Brands
On this Media Brands episode, James, Dan, and Tyler answer the BIG question: How can building a media brand grow your business? How do you connect the media brand with what your business offers? Discussed in this Episode:How to educate your audience about your productThe inbound funnel created by your media brandDeveloping a media mindset
Are Lead Magnets Still a Thing? | Echo Chamber
22-02-2023
Are Lead Magnets Still a Thing? | Echo Chamber
On this Echo Chamber episode, Dan and Benji discuss a recent LinkedIn post from Alon Evan and explain why it’s time for our thinking to evolve when it comes to lead magnets.
4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze
20-02-2023
4 Creative Ways to Tie Marketing to Business Outcomes, with Ellen Schwartze
On this episode, Benji talks to Ellen Schwartze, former Sr. Director of Digital Demand Generation at Knotch.Discussed in this Episode:The must-have partnership between content and dataBuilding key relationships internally for marketing successMeasuring a control group as much as a campaign
Processes that Turn Creative Chaos Into Media Brand Traction | Media Brands
17-02-2023
Processes that Turn Creative Chaos Into Media Brand Traction | Media Brands
On this Media Brands episode, James, Dan, and Tyler break down the processes and systems required to build and maintain a fast-paced, creative, media brand. Discussed in this episode:How does a small team create so much content?Creative vs Creator - do you need both?Tools for measuring success
Oh No! You Hit the Audience Growth Ceiling, Now What? | Echo Chamber
15-02-2023
Oh No! You Hit the Audience Growth Ceiling, Now What? | Echo Chamber
In this episode of the Echo Chamber on B2B Growth, James, Dan, and Benji break down the theory of an audience growth ceiling. What contributes to momentum slowing? The algorithm? Messaging fatigue? Audience churn? Link to post on LinkedIn, HERE.
The NEW Roles of Marketing, Sales, and A.I., with Samantha Stone
13-02-2023
The NEW Roles of Marketing, Sales, and A.I., with Samantha Stone
On this episode, Benji speaks with Samantha Stone, Founder and CMO of The Marketing Advisory Network, to discuss B2B Buyer Trends that are set to impact 2023 marketing plans.Discussed in this Episode:The evolution of the sales demoA.I as a tool for your revenue teamMoving toward Price Transparency