Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

KEY MOMENTS IN EPISODE 130:

02:07 Discussion on the misconception of being in the right place at the right time

04:57 Importance of setting oneself up for success when opportunity arises

06:18 The role of awareness and reputation in taking advantage of opportunities

07:55 Tactical example of getting on someone's radar for potential collaboration

09:56 Importance of playing the long game and being prepared to deliver

10:29 Transition to discussing employer branding for the upcoming year

10:46 Recommendation to review and improve online reviews

11:09 Importance of online reviews for staffing and recruiting industry

12:08 Negative impact of poor online reputation on attracting candidates

14:44 Building brand ambassadors to improve reputation and branding

16:57 Importance of well-executed social media in showcasing company culture

18:34 Avoiding fixation on long-term goals and focusing on short-term actions

22:03 Importance of setting goals and the difficulty in quantifying them

23:16 Personal preference and belief in defining success and failure

24:35 Reevaluating goals and being honest with oneself

25:57 Setting big hairy audacious goals (BHAGs) for the upcoming year

27:00 Balancing goals with adjustments based on changing circumstances

28:03 Making the best decisions with the information available

28:28 Having the courage to pivot and change goals when necessary

Hosts

Brad Bialy   (LinkedIn / Twitter)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Matt Lozar

(LinkedIn / Twitter)

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.