Secrets of Staffing Success

Haley Marketing Group

Candid conversations with entrepreneurs and thought leaders in the staffing and recruiting industry. Brought to you by Haley Marketing read less
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Episodes

[Stage] Tom Kosnik - A Masterclass on Markups and Pricing Strategy
3d ago
[Stage] Tom Kosnik - A Masterclass on Markups and Pricing Strategy
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS On this episode of Take the Stage, Brad Bialy is joined by Tom Kosnik, the staffing industry’s leading expert offering a unique combination of business consulting acumen and experience to independent staffing firms. They discuss the importance of developing a true pricing strategy and how to analyze markups. Tom emphasizes the need to collect and analyze data on pay rates, bill rates, and burdens. He also explains how to create a financial model and run a financial analysis on every account to ensure profitability. They touch on the challenge of differentiating the staffing industry and the value it provides. Tune in to gain valuable insights and strategies for running a successful staffing firm.   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Tom Kosnik (LinkedIn) Tom Kosnik is the staffing industry’s leading expert offering a unique combination of business consulting acumen and experience to independent staffing firms. Tom advises on all aspects of running a staffing firm including organizational performance; change management; strategic planning; financial analysis; compensation plan design; process and profit improvements and business value enhancement to help staffing firms across the country improve operations and the bottom line. In 1995, Tom started the Presidents’ RoundTable program to improve leadership capabilities of independent staffing firms’ management through creative idea generation, sharing, collaborating and addressing industry challenges. The RoundTables have expanded to include CFOs, COOs, and CMOs. Tom is the only consultant for independent staffing firms with a degree in Organizational Development (M.A. from Bowling Green State University) and a B.A. in psychology from Seattle University. He has a Masters of Divinity degree from Catholic Theological Union and is also certified with the Center for Creative Leadership. This specialized educational and professional background equips him with a unique skill set for guiding independent staffing firms.
[InSights] Know Who You Are…and Who You’re For (with Randy Harris)
18-03-2024
[InSights] Know Who You Are…and Who You’re For (with Randy Harris)
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  The Taylor Swift Effect. What can the staffing industry learn from consistently creating high-value content like Taylor Swift? Why should you empower your team to create personal content on LinkedIn? Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Randy Harris  (LinkedIn) A former minor-league professional hockey player and dedicated father of four young daughters, Randy Harris is an active business leader in the Buffalo, NY business & technology community.   Randy serves as the CEO of Lighthouse Technology Services, a technology staffing and services firm headquartered on the 28th floor of Seneca One Tower in downtown Buffalo.   In addition, Randy is the co-founder of TechBuffalo, a non-profit organization that strives to create a sustainable, inclusive, and accessible technology community for Western New York by improving the region’s ability to retain, attract and foster technology talent.   About Lighthouse Lighthouse Technology Services inspires companies on their path to success by connecting them to the right technology and talent solutions at the right time, and we’ve been at it since 2004.   Headquartered in beautiful Buffalo, NY, on the shores of the Great Lakes and in the midst of Niagara Falls, we serve as a guide to companies looking for technology and talent support, and as a beacon to talented professionals seeking a partner on their work journey.
[Stage] Angela Alberty - The Future of Work is Now
11-03-2024
[Stage] Angela Alberty - The Future of Work is Now
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS 0:01:09 The importance of staffing firms offering temporary and contract opportunities 0:02:26 The increasing demand for contract placements and contingent workers 0:03:34 The impact of the pandemic on the future of work 0:06:19 Challenges and considerations for staffing firms expanding into new markets 0:08:26 The option to outsource payroll and HR functions in new markets 0:09:31 The importance of back-office operations and compliance 0:10:52 Exploring new markets and industries to future-proof the business 0:12:13 Considerations for tapping into existing client base and investing in business development 0:12:13 Investing in business development and salespeople with existing contacts. 0:12:59 Driving new business from current clients. 0:13:27 Starting the conversation with existing clients about expanding to new locations. 0:14:22 Gathering intel from existing clients and placed candidates to expand services. 0:15:11 Importance of asking the right questions to expand client portfolio. 0:17:09 Trends in contract staffing: remote work, globalization, generational impact. 0:19:14 Nearshore outsourcing and direct sourcing as emerging trends. 0:22:53 Applying local success story to a national or global narrative. 0:24:15 What makes you unique and your value proposition? 0:24:44 The importance of social proof and success stories 0:25:17 Leveraging your differentiators and standing out from competitors 0:26:04 Taking ownership when things go wrong 0:26:42 Expanding into new geographic locations and client bases ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Angela Alberty (LinkedIn) Angela is the Co-founder & Chief Strategy Officer at myBasePay. Having studied workforce trends an entire professional career spanning over a decade, Angela is an expert in the human capital sector. She is a thought leader and advocates for the worker population with a specialized focus on Contingent Workers. Angela has held leadership and executive roles at some of the most recognized national and global on-demand Employer platforms.  Angela is an expert on employment-related matters and is passionate about driving advocacy for the external worker population.
[InSights] Are we really still asking for SSN on job applications?
04-03-2024
[InSights] Are we really still asking for SSN on job applications?
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Why is it a bad candidate experience to ask for a Social Security Number at STAGE 1 of the application process?Takeaways from the Bullhorn GRID 2024 Industry Trends Report (LINK)What if you focused on getting QUALITY candidates and used that to drive sales leads?  Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[Stage] Tom Erb - How to Sell in an Informational Buying Era
26-02-2024
[Stage] Tom Erb - How to Sell in an Informational Buying Era
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS 0:00:50 Difficulty in selling staffing services due to lack of understanding of differentiation 0:02:36 Selling challenge is not new, but often masked by supply and demand 0:05:01 Sales reps tend to call the wrong people; start higher in the organization 0:07:20 Imposter syndrome and comfort level affect Sales Reps' choice of contacts 0:08:39 Building rapport with gatekeepers and leveraging their role 0:11:10 Importance of treating gatekeepers with respect 0:11:58 Reasons why businesses won't give us their business 0:12:44 Creating demand and proving value 0:15:04 Importance of providing proof and reinforcing value 0:17:00 Shifting the scales of demand with proof 0:17:41 Overcoming skepticism and past experiences 0:18:21 Importance of marketing and sales development 0:19:04 Get testimonials for quick and effective proof. 0:20:18 Sales and marketing are intertwined, start with testimonials. 0:21:23 Use well-known companies as credibility endorsements. 0:22:42 Prompt clients for testimonials and avoid generic ones. 0:24:07 Grade client relationships from F to A to identify key stakeholders. 0:26:26 Aim to be a trusted advisor and essential to their operations. 0:27:28 Essential for staffing companies to be seen as consultants 0:29:39 Action plan to improve client relationships 0:30:33 Approach staffing as a career, not just a job ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Tom Erb (LinkedIn) With a career spanning over 20 years, Tom Erb has established himself as one of the staffing and recruiting industry’s top subject matter experts. As a consultant, trainer, and speaker to the staffing and recruiting industry, Tom has helped hundreds of firms create and execute sales and recruiting strategies to grow their business. Tom is one of the most highly sought after national speakers in the staffing industry, presenting to a variety of industry organizations including the American Staffing Association, National Association of Personnel Services, TechServe Alliance, New York Staffing Association, Capital Area Staffing Association, Midwest Staffing Conference, New England Association of Personnel Services, and dozens of others.
[InSights] Cost per Application is up 38%
19-02-2024
[InSights] Cost per Application is up 38%
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE:  Opener Matt asks Brad his favorite President, and Brad is speechless 03:21 Discussion on the importance and potential benefits of employee and client referral programs. 04:54 Mention of candidate referrals and the three sources of placements. 05:29 Reflection on the current state of referrals and reviews in the industry. 07:32 Highlighting the potential for referrals to be a differentiator and improve the quality of candidates. 08:47 Introduction to the discussion on the data regarding Indeed and its impact on job postings. 09:21 Analysis of the increase in conversion rates and costs for job postings on Indeed. 09:47 Costs are going up in job boards and recruitment. 10:23 Job orders are down in the industry, leading to overpaying for clicks. 12:41 If job orders are going down, consider reducing the budget. 16:08 Calls to action are essential in marketing. 19:16 Make it easy for applicants to take action. 20:10 Simplify content to increase conversions. 21:40 Are you funneling people the right way?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[Stage] Rachelle Arnold - Why You're Not Getting Enough Employee Referrals
12-02-2024
[Stage] Rachelle Arnold - Why You're Not Getting Enough Employee Referrals
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS 0:01:21 Is there value in referral programs in the staffing industry 0:02:52 Challenges in implementing referral programs 0:04:29 Importance of reviews in determining referability 0:06:34 Assessing referability at the organizational and individual levels 0:07:49 The role of online reviews in determining referability 0:08:50 The significance of culture in referral programs 0:10:19 Building a strong culture in a remote work environment 0:11:30 Being intentional about communication and creating a referral culture 0:11:59 Creating a candidate experience worth talking about, like Disney World 0:12:44 Implementing a process for employee referral programs 0:13:54 Involving recruiters, talent, and accounting in the referral process 0:15:07 Keeping referrals a priority and providing updates to referrers 0:15:36 Importance of having a process in place for successful referrals 0:16:25 Treating referrals with a sense of urgency and providing scripts for recruiters 0:18:55 Holding recruiters accountable and creating KPIs for referrals 0:19:28 Leveraging recruiters' relationship-building skills for referrals 0:21:49 Focusing on culture and experience rather than the referral bonus 0:23:10 The importance of offering a dual-sided referral bonus 0:24:48 Reasons why people don't refer 0:27:10 Where to start with an employee referral program ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Rachelle Arnold (LinkedIn) As head of Customer Experience, Rachelle oversees and ensures customers' success with automated referral management. Rachelle was born and raised in New Orleans, LA, and graduated from the University of Louisiana at Lafayette with a degree in Marketing in 2009. Her career started very early on in retail, moving up the ladder and eventually landing as store manager of a major retail brand at the age of 23. With a passion for customer service and a knowledge of running businesses, she joined GIFTED Healthcare, a healthcare staffing agency, in 2016. Rachelle held many roles at GIFTED but landed as Director of Recruitment for her last two years of employment there. She utilized Staffing Referrals as a customer for 2.5 years before joining the Staffing Referrals team in 2021. In her spare time, she spends time with her furbaby, Lola (who is a 4-year-old sheepadoodle) and teaches yoga.   Staffing Referrals  Staffing Referrals helps staffing agencies turn their unique talent network into their competitive advantage. Helping agencies source, engage, and place qualified candidates faster as the #1 Automated Referral Management™ (ARM) platform. Trusted by top staffing agencies, Staffing Referrals enables you to source passive talent, improve the candidate experience, and increase recruiter productivity without interrupting your workflow. Staffing Referrals integrates seamlessly with industry-leading ATSs, including Bullhorn and AviontéBOLD. Move away from spreadsheets and manual processes and embrace the digital transformation. Stop wasting money on boards. Start sourcing smarter.
[InSights] Stop Deploying Checkbox Marketing
05-02-2024
[InSights] Stop Deploying Checkbox Marketing
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     HEARD ON THIS EPISODE  Simple, Effective Ways to Establish Your BrandA Lesson in Sales from My Almost 2-Year-OldStop Deploying Checkbox Marketing    Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[Stage] The Staffing Shark - Build Your Personal Brand By Putting Others First
29-01-2024
[Stage] The Staffing Shark - Build Your Personal Brand By Putting Others First
On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS 01:03 Origin of the name "Staffing Shark" 02:36 Authenticity and being true to oneself in personal branding 04:35 Importance of video in building a personal brand 05:29 Providing value and being genuine in content creation 06:12 The battle for attention and the need for engaging content 07:22 Examples of effective content and the importance of personalization 08:42 Utilizing thumbnails and captions in content creation 09:37 Addressing the challenges of executing personal branding without a marketing team 10:03 The importance of putting your thoughts and beliefs in your content 10:29 Focus on engagement rather than likes and follows 11:25 Impact of being a micro-influencer and focusing on a smaller, engaged audience 11:59 Creating content that resonates with a specific community 13:26 Utilizing different social media platforms for maximum reach 14:47 Interviewing people and sharing their stories to increase engagement 15:58 The low barrier to entry for content creation 17:26 Strategic use of platforms and tools for content creation 18:24 The authenticity and impact of the "Shark Shake" 19:29 The importance of being trustworthy in building a brand 21:56 The influence of Gen Z and social media on content consumption 22:26 Utilizing grassroots efforts and local publicity to build your brand 23:17 The role of newspapers and local media in spreading brand awareness 23:57 Predictions for the future of content creation in 2024 25:00 The importance of attention-grabbing content and community connection 25:38 The use of AI in content creation and its impact on efficiency 26:11 Incorporating personal touches and emojis in content 27:10 Overcoming the fear of posting content and embracing AI 28:40 Getting started with personal branding and overcoming imposter syndrome 29:04 Overcoming fear by seeking support and guidance from others ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Richard Rosner "The Staffing Shark" (LinkedIn) Richard is called "The Staffing Shark" for a reason, because he never sleeps and is always on the Hunt for the next candidate and client! He is for sure the most energetic guy in the Industry and always brings a Positive Mindset to every situation! Richard was awarded the WORLD STAFFING AWARD Top 100 Staffing Leaders to watch in 2022! He is also the Vice-Chair of the ASA Industrial Section Council. Richard believes in giving and started a program that helps staffing/recruiting firms with creative ways to attract talent with his virtual "Brainstorming with the Shark." He also founded Staffing Shark Media, where he co-hosts Live Podcast shows weekly including the nationally known "Recruiters with NO LIMITS LIVE" with Industry Leading Professionals talking about everything Staffing and Recruiting! He also created Job Seekers Got Talent, Restaurant Rescue and Jobs Across America to make an IMPACT in the communities! Richard is also a motivational speaker and loves energizing people in all aspects of Life! His Motto is "GIVING=GROWTH" and "Success is Minutes Away
[InSights] You're Losing Business Because of Your Phone System
22-01-2024
[InSights] You're Losing Business Because of Your Phone System
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.       Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[Stage] Tricia Tamkin - How Can AI Support Me In [Insert Task Here]?
15-01-2024
[Stage] Tricia Tamkin - How Can AI Support Me In [Insert Task Here]?
"If you want to be exceptional, you can't do what everybody else is doing...I made a shift about maybe eight months ago. I took a Post-It note put it on the bottom of my monitor, and it said, 'How can GPT support me in this?' Because literally, GPT can support you, whether you want it to write for you or you want it to give you ideas, whether you want to proofread or you want to translate, if you want to come up with jokes or quotes or stats, it literally can support you in anything that you're doing, personally or professionally."   On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS FROM THIS EPISODE: 0:01:06 Should the staffing and recruiting industry be afraid of AI?0:01:46 Recruiters using AI will replace those who are not using it.0:04:10 AI assistants save recruiters time and improve workflow.0:06:41 Leveraging AI allows recruiters to spend more time on phone calls.0:08:39 AI provides recruiters with the ability to influence interviews.0:11:30 AI can help with prospecting and preparing for sales calls.0:13:04 "Overwhelm HR" technique uses AI to ask difficult questions.0:14:56 Entry-level ways to use AI for recruiting and prospecting.0:17:00 GPT can support you in any task, personally or professionally.0:18:29 The importance of asking the right questions to optimize efficiency.0:21:26 Differentiating yourself by not doing what everyone else is doing.0:22:33 Building personalized cadences for individuals instead of generic ones.0:23:52 Using AI to write candidate presentations for recruiting firms.0:26:55 Using AI to free up time for more meaningful tasks0:27:30 Using AI to capture interview notes Rapid Fire Round: One book that changed your life? Onc conversation with anyone living or dead. Who are you sitting down with? One piece of advice for someone just starting in the staffing industry   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Tricia Tamkin (LinkedIn) My recruiting career began in 1993, I started my search firm in 1997 and began coaching and training recruiters in 2009. Over a 30-year career in this industry, I've produced tens of millions in billing, helped recruiters launch over 50 firms, and positively impacted thousands of recruiters' lives through increased billings. I love what I do!
[InSights] A Marketing Wake-Up Call for the Staffing Industry
08-01-2024
[InSights] A Marketing Wake-Up Call for the Staffing Industry
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 134: 01:58 A new Doordash commercial is Rockstar Marketing  03:03 Highlighting the simplicity and direct response nature of the Doordash commercial. 04:16 Exploring how the Doordash approach can be applied to the staffing industry. 06:04 Emphasizing the importance of reducing friction and simplifying the application process. 07:04 Encouraging targeting the audience where they are most engaged. 08:35 Considering the timing of the ad placement to maximize effectiveness. 09:43 Providing an example of applying targeted messaging in the educational services space. 11:04 Importance of specific marketing strategies for different goals 12:32 Need for targeted messaging in marketing campaigns 13:16 Importance of aligning marketing tactics with specific goals 14:56 Importance of understanding target audience's pain points 17:38 Cost should not be a barrier if marketing strategies are effective 19:10 Challenge to stop using ineffective marketing tactics 20:39 Encouragement to try new strategies if current ones are not working 21:53 The industry's tendency to stick to what has always worked 22:22 Importance of staying ahead of competitors and trying new strategies 23:43 Need for courage to change and adapt to new methods 24:10 Insanity of doing the same thing and expecting different results 24:16 Importance of having a roadmap and setting goals 25:13 Incremental changes and testing strategies and tactics   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[Stage] Dan Mori - Success Leaves Clues. Are You Listening?
01-01-2024
[Stage] Dan Mori - Success Leaves Clues. Are You Listening?
"Success leaves clues. Go look at the clients that you're working with. Look at the people that you deal with on the regular or that you've dealt with and ask them what's so important about the staffing services you provide and what value is it?"   On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country. KEY MOMENTS FROM THIS EPISODE: 04:43 Why agencies do a poor job of telling their unique story07:48 Differentiate based on the value provided to clients.10:36 Sell based on understanding and quantifying the value provided.11:03 Salespeople and buyers don't understand the value of agency services.11:52 Differentiating based on price leads to arbitrary numbers.12:31 People don't realize that the difference in price is insignificant.13:01 Understanding the economic value of employees is crucial.14:15 Training salespeople to communicate value is essential.15:55 Train salespeople to diagnose before offering a solution.18:08 Articulating value permeates the entire organization for exponential growth.20:57 Different tiers of the organization require different value propositions.23:07 Analyze successful business to replicate results25:14 Details about the Staffing Sales Summit26:51 Less than 25% of salespeople hit their goals28:10 Market is growing, differentiate yourself to succeed29:17 How to register for the Staffing Sales Summit   Rapid Fire Round: One book that changed your life? Onc conversation with anyone living or dead. Who are you sitting down with? One piece of advice for someone just starting in the staffing industry   ABOUT THE SPEAKERS Brad Bialy  (LinkedIn) Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Dan Mori   (LinkedIn) Dan Mori has an extensive background in the staffing industry including presently being the Executive Director of the National Independent Staffing Association (NISA) which focuses on providing industry education, actionable insights, and valuable resources to their members through their various workshops, live events, and Staffing Monthly digital magazine. Additionally, Dan serves on the board of Employment Solutions of New York, Inc, a staffing organization with a national footprint, providing leadership and strategic guidance.  Dan’s areas of expertise within staffing are business development, strategic planning and execution, and organizational leadership.
[InSights] Put a Bow on 2023
29-12-2023
[InSights] Put a Bow on 2023
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 133: Are You Using AI to Save or Make Money? Unleash the Power of Recruitment MarketingStop the FOMO and Start Running Your Own RaceWhat is a Meeting with a Prospect Worth to You?   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[InSights] The Key to More Job Orders in 2024
16-12-2023
[InSights] The Key to More Job Orders in 2024
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 132: [0:04:41] Discussion on AI in content creation process [0:05:59] Importance of maintaining authenticity in social media posts [0:06:38] Finding the balance in using AI to help with content creation [0:07:16] AI failing in personalization and tonality of content [0:08:44] AI as a personal assistant to generate ideas and questions [0:09:30] Use of GPT as an alternative to Google searches [0:09:58] Examples of questions asked using ChatGPT [0:10:35] Using ChatGPT instead of Google search. [0:11:20] The importance of maintaining a personal brand. [0:12:46] The danger of becoming a commodity in the industry. [0:13:38] The low barrier to entry for differentiation. [0:14:23] The need for companies to differentiate their products/services. [0:15:48] The challenge of knowing and articulating one's unique value. [0:17:49] The importance of setting smart goals with measurable metrics. [0:19:32] Breaking down big goals into smaller, achievable milestones. [0:20:22] Celebrating wins and rewarding oneself along the way. [0:21:00] The importance of positive reinforcement in achieving goals. [0:21:32] Setting goals and the importance of rewards [0:22:15] Rewarding and celebrating team achievements   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[InSights] OpenAI, Snoop Dogg, and Stanley Mugs
01-12-2023
[InSights] OpenAI, Snoop Dogg, and Stanley Mugs
Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 131: (00:01) Opening Discussion: Tensions at OpenAI (06:32) AI Impact: Changes in Personal and Professional Spheres (14:24) Rockstar Marketing: Solo Stove & Snoop Dogg (17:11) Viral TikTok Reaction: Stanley Mugs' Marketing Success (22:23) Leveraging Social Media & Influencers: Solo Stove & Stanley Mugs Case Study (29:01) Lessons from 22 posts on LinkedIn: What Works & What Doesn't  (31:44) Power of Diverse Content & Personal Commentary on LinkedIn (34:07) Attracting Audiences: The Importance of Being a Unique Voice (36:08) Authentic Social Media Interactions: Informative, Purposeful & Genuine   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[InSights] The Right Place at The Right Time is a Lie
17-11-2023
[InSights] The Right Place at The Right Time is a Lie
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 130: 02:07 Discussion on the misconception of being in the right place at the right time 04:57 Importance of setting oneself up for success when opportunity arises 06:18 The role of awareness and reputation in taking advantage of opportunities 07:55 Tactical example of getting on someone's radar for potential collaboration 09:56 Importance of playing the long game and being prepared to deliver 10:29 Transition to discussing employer branding for the upcoming year 10:46 Recommendation to review and improve online reviews 11:09 Importance of online reviews for staffing and recruiting industry 12:08 Negative impact of poor online reputation on attracting candidates 14:44 Building brand ambassadors to improve reputation and branding 16:57 Importance of well-executed social media in showcasing company culture 18:34 Avoiding fixation on long-term goals and focusing on short-term actions 22:03 Importance of setting goals and the difficulty in quantifying them 23:16 Personal preference and belief in defining success and failure 24:35 Reevaluating goals and being honest with oneself 25:57 Setting big hairy audacious goals (BHAGs) for the upcoming year 27:00 Balancing goals with adjustments based on changing circumstances 28:03 Making the best decisions with the information available 28:28 Having the courage to pivot and change goals when necessary   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[InSights] Staffing Can’t Just Be ’Fill and Bill” with Sarah Chapa, Founder of StaffEase
03-11-2023
[InSights] Staffing Can’t Just Be ’Fill and Bill” with Sarah Chapa, Founder of StaffEase
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 129: 0:00:01 Welcome to InSights 0:03:44 Introduction of the guest, Sarah Chapa (Founder of StaffEase) 0:06:00 Sarah explains her background in recruiting and how it led to starting her own staffing agency 0:08:10 Sarah discusses the challenges of starting a staffing agency during the pandemic 0:08:56 Matt asks Sarah about her approach to making the staffing process more personalized; it's not just "Fill and Bill"  0:09:34 Sarah talks about her values and how they guide her decision-making 0:10:07 Importance of partnering with the right clients 0:10:46 Courage to stay true to company values and vision 0:11:39 Focusing on quality and transparency in recruiting 0:12:28 Importance of building relationships with clients 0:12:38 Challenge of finding clients in the current market 0:13:36 Building rapport and relationships with clients 0:14:00 Importance of being a trusted partner, not just a vendor 0:15:07 Laser focus on 15-20 prospects you want to partner with  0:17:07 Sharing tactics and recipes without fear of competition 0:19:17 Consistency, positivity, and teamwork to overcome tough times 0:20:42 Ideas for moving the brand forward during slow periods 0:22:46 How the partnership with COMC came to be 0:24:20 The importance of personalized marketing and building relationships 0:28:21 The benefits of being proud of your clients and sharing them 0:29:25 The value of true partnerships in business 0:30:33 Overcoming challenges and staying true to your North Star 0:32:10 Importance of creating a comfortable and personalized employee experience 0:33:03 Clients' loyalty and willingness to share information about competitors 0:33:54 Building partnerships with clients instead of transactional relationships 0:35:18 The hope and value gained from listening to Insights 0:36:29 The importance of branding and Google reviews 0:37:31 Being authentic and true to oneself in business 0:38:43 How to contact Sarah Chapa, Founder of StaffEase Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.   Sarah Chapa (LinkedIn / Website) Sarah Chapa is the CEO and Founder of StaffEase – a recruitment and staffing agency located in Lacey, WA. After years in the recruiting industry she saw an opportunity to personalize the recruitment process for both the candidate and the client. She and her team have a personal mission of bringing personalization, transparency and relationships back to the staffing industry.   They see their client relationships as  partnerships vs. a transaction and keep their values at the forefront of everything they do. This unique approach to staffing has resulted in year after year growth, long standing relationships and being the highest ranked agency in their area.
[InSights] Are you using AI to Save or Make Money?
20-10-2023
[InSights] Are you using AI to Save or Make Money?
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.     KEY MOMENTS IN EPISODE 128: 00:26 Brad and Matt discuss their week and the uncertainty surrounding AI. 02:12 Matt reflects on his experience at Staffing World and the theme of uncertainty. 03:40 Brad suggests pumping the brakes on AI adoption and focusing on problem-solving. 05:26 Matt shares a Staffing World perspective on using AI to save or make money. 06:14 Brad emphasizes the importance of small wins and progress over perfection. 08:31 Matt highlights the enduring principles of starting with "Why" and quality in recruiting. 10:12 Discussion about button-up vs. button-down shirts (We only talk about important topics here...) 11:02 Recap of Staffing World Conference 13:04 Challenges in securing job orders 15:34 Importance of relationship building and relationship marketing 16:44 Nurturing relationships with clients and prospects 18:30 Need to pivot marketing strategies based on current challenges 19:30 Evaluating and adjusting marketing strategies regularly 20:21 Frequency of being agile and making changes 21:19 Importance of setting goals and overcoming challenges 21:19 Aligning actions with goals to achieve desired outcomes 21:50 Evaluating marketing strategies and tactics 22:43 Don't stop doing what's working, do more of it 23:37 Constantly adjust tactics and tailor to your audience 24:46 Look at data to determine what is working   Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
[InSights] The Marketing Guide for Staffing Firms with Multiple Locations
06-10-2023
[InSights] The Marketing Guide for Staffing Firms with Multiple Locations
Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.   ------------- EPISODE 127 SEGMENTS:  We're opening up a new office. What do I need to do as it relates to marketing to let people know? We discuss AIDA model, staffing industry approach, and tips for entering a new market. Do I really need ongoing search engine optimization on my website? Boost visibility and build trust with location pages, Google My Business listings, SEO, content, and online reviews. We have 15 offices, do we need to drive online reviews for all locations or just the brand as a whole? Increase visibility through paid spend, co-branding, and email blasts to promote a positive first impression. We just partnered with a new client, how can we advertise the partnership? Branded imagery. Press releases. Announcements...and so much more.   ------------- Hosts Brad Bialy   (LinkedIn / Twitter)  Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.    As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.    Matt Lozar   (LinkedIn / Twitter / Bio)  Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.          Want to improve your marketing? Sign up for BIG IDEAS – our monthly email publication. Subscribers also receive invitations to our webinars and exclusive offers on our products and services. Sign up for BIG IDEAS