Welcome to InSights, the staffing podcast from Haley Marketing built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.

KEY MOMENTS IN EPISODE 129:

0:00:01 Welcome to InSights 0:03:44 Introduction of the guest, Sarah Chapa (Founder of StaffEase) 0:06:00 Sarah explains her background in recruiting and how it led to starting her own staffing agency 0:08:10 Sarah discusses the challenges of starting a staffing agency during the pandemic 0:08:56 Matt asks Sarah about her approach to making the staffing process more personalized; it's not just "Fill and Bill"  0:09:34 Sarah talks about her values and how they guide her decision-making 0:10:07 Importance of partnering with the right clients 0:10:46 Courage to stay true to company values and vision 0:11:39 Focusing on quality and transparency in recruiting 0:12:28 Importance of building relationships with clients 0:12:38 Challenge of finding clients in the current market 0:13:36 Building rapport and relationships with clients 0:14:00 Importance of being a trusted partner, not just a vendor 0:15:07 Laser focus on 15-20 prospects you want to partner with  0:17:07 Sharing tactics and recipes without fear of competition 0:19:17 Consistency, positivity, and teamwork to overcome tough times 0:20:42 Ideas for moving the brand forward during slow periods 0:22:46 How the partnership with COMC came to be 0:24:20 The importance of personalized marketing and building relationships 0:28:21 The benefits of being proud of your clients and sharing them 0:29:25 The value of true partnerships in business 0:30:33 Overcoming challenges and staying true to your North Star 0:32:10 Importance of creating a comfortable and personalized employee experience 0:33:03 Clients' loyalty and willingness to share information about competitors 0:33:54 Building partnerships with clients instead of transactional relationships 0:35:18 The hope and value gained from listening to Insights 0:36:29 The importance of branding and Google reviews 0:37:31 Being authentic and true to oneself in business 0:38:43 How to contact Sarah Chapa, Founder of StaffEase

Hosts

Brad Bialy   (LinkedIn / Twitter)

Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.

As a visionary leader, Brad has helped guide the social media, content marketing, and comprehensive marketing execution of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry.

Matt Lozar

(LinkedIn / Twitter)

Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.

As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.

Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.

Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

Sarah Chapa

(LinkedIn / Website)

Sarah Chapa is the CEO and Founder of StaffEase – a recruitment and staffing agency located in Lacey, WA. After years in the recruiting industry she saw an opportunity to personalize the recruitment process for both the candidate and the client. She and her team have a personal mission of bringing personalization, transparency and relationships back to the staffing industry.

They see their client relationships as  partnerships vs. a transaction and keep their values at the forefront of everything they do. This unique approach to staffing has resulted in year after year growth, long standing relationships and being the highest ranked agency in their area.