In this episode Bryan Gildenberg  does a guest stint on High Impact's "The Retail Journey" podcast (link to audio and YouTube to subscribe below)

In this podcast, Bryan, James and Charles discuss why a digital-first approach to retail media in the US is crucial and how it contrasts with other markets. They also share insights about Walmart Luminate and the escalating importance of first-party data. You’ll gain a fresh perspective on the evolution of product discovery and how data is reshaping the retail industry. We'll also navigate through Walmart’s category management and its influence on brand growth. Discover how emerging brands can level the playing field using category advisorship and innovative data-driven strategies. You'll also learn about the potential risks and benefits associated with AI in retail and the need to comprehend the algorithms behind it.

*Books mentioned during the podcast: "The Coming Wave" by Mustafa Suleyman and Michael Bhaskar, "The Experience Machine" by Andy Clark, and "Tomorrow, Tomorrow And Tomorrow" by Gabrielle Zevin.

Follow James on LinkedIn at: https://www.linkedin.com/in/james-harris-a777055/
Follow Charles on LinkedIn at: https://www.linkedin.com/in/charles-greathouse/
Follow High Impact Analytics at: https://www.linkedin.com/company/high-impact-analytics/
Follow High Impact Analytics online at: https://www.highimpactanalytics.com/

Follow The Retail Journey Podcast at: https://www.highimpactanalytics.com/theretailjourney

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FMCG Guys Website: http://FMCGguys.com
CPG Scoop Website: http://CPGscoop.com
NextUp Website: http://nextupisnow.org/cpgguys
RetailWit Website: http://retailwit.com

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