McKinsey's research says that peer-purchasing insight seems to have more influence on consumers than any kind of marketing strategy. Today, Roberta Fusaro speaks with Dave Fedewa, McKinsey partner and Chauncey Holder, McKinsey senior expert to understand how and why business must prioritize the consideration of customer reviews – or risk falling behind more nimble competitors.

Also, hear from mathematician, lawyer and now early-tenure consultant, Princess Daisy Akita, based in Los Angeles.

McKinsey article about the impact of customer reviews: https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/five-star-growth-using-online-ratings-to-design-better-products

Theme music composed and performed by Joy Ngiaw

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