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Get ready to dive into the world of industry trends and insights with our podcast, "DenPulse." Join us as we talk to industry leaders who share their valuable perspectives on the latest trends and what it takes to stay ahead. Stay informed, stay inspired, and stay ahead in your field. Subscribe now!

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Episodes

Year-End Expert Series on Demand Generation - One Martech tool that you swear by to drive effective demand gen campaigns
17-12-2024
Year-End Expert Series on Demand Generation - One Martech tool that you swear by to drive effective demand gen campaigns
DEMAND & DELIVER: Experts Unscripted – an exclusive Demand Gen series with Industry leaders, Arun Gopalaswami, Co-Founder & CEO, Recotap, Srikrishna Swaminathan, Co-Founder & CEO, Factors.ai, Snehashish Bhattacharjee, Global CEO, Denave, Sunil Munshi, CRO, Denave, and Shubhra Sinha, VP-Marketing, Denave. The first video talks about their preferred go-to MarTech tool for driving effective Demand Gen campaigns in 2025, and beyond!Stay tuned for expert insights and strategies that unlock the true potential of Demand Generation. #DemandGeneration #MarketingLeadership #B2BMarketing #Denpulse #YearEndSeries #DemandGeneration #ExpertsUnscripted #DenaveSend us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Building a High-Impact Demand Gen Framework: Stop Guessing, Start Growing!
26-08-2024
Building a High-Impact Demand Gen Framework: Stop Guessing, Start Growing!
In this insightful conversation, George Coudounaris, Co-Host & Founder of The B2B Playbook, and Shubhra Sinha, VP-Marketing at Denave delve into the nuances of demand generation, debunking common misconceptions and sharing practical strategies. From understanding the key differences between demand generation, lead generation, and demand capture to navigating the challenges of ABM and leveraging the power of AI, this video offers invaluable insights for B2B marketers seeking to drive growth and achieve alignment between sales and marketing. Don't miss this opportunity to learn from industry experts and discover how to build a high-impact demand generation framework.Key takeaways:The critical differences between demand generation, lead generation, and demand capture.Why focusing solely on lead generation might be holding you back.The 5 BE's Demand Gen Framework - a simple yet powerful approach to B2B marketing success.How to measure ABM success beyond just leads and form fills.The minimum Martech stack you need to launch effective demand gen campaigns. ️Scalable strategies for driving action across the entire sales funnel.How GenAI is revolutionizing demand generation efforts.Plus, a fun twist: What superpower would you choose to boost your marketing? Stop guessing, start growing! Listen now and discover the secrets to building a demand generation framework that delivers real results.Bonus:Get insights into The B2B Playbook's free 10-step guide to Sales and Marketing Alignment! Unlock Demand Generation Course here -- https://theb2bplaybook.com/demand-generation-course  Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Dynamic Fusion of AI and ABM with Recotap
27-06-2024
Dynamic Fusion of AI and ABM with Recotap
Join us for an insightful discussion on the dynamic fusion of AI and Account-Based Marketing (ABM) with industry leaders Shubhra Sinha, VP of Marketing at Denave, and Arun Gopalaswami, CEO & Co-Founder of Recotap ABM Platform. In this video, we explore how AI is revolutionizing ABM strategies, driving personalized marketing campaigns, and delivering unprecedented results. Gain valuable insights from Shubhra and Arun on leveraging AI to optimize your ABM efforts and stay ahead in the competitive market.Don't miss this opportunity to learn from the experts and enhance your marketing strategies!Topics Covered:The integration of AI in ABMBenefits of AI-driven ABM strategiesReal-world examples and case studiesFuture trends in AI and ABMSpeakers:Shubhra Sinha, VP of Marketing at DenaveArun Gopalaswami, CEO & Co-Founder of Recotap ABM PlatformSubscribe to our channel for more expert insights and industry trends!#AI #ABM #DigitalMarketing #MarketingStrategies #Denave #Recotap Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Signal to Sales: Mastering AI-Driven Marketing and Sales Enablement with Denave & Factors.ai
20-05-2024
Signal to Sales: Mastering AI-Driven Marketing and Sales Enablement with Denave & Factors.ai
Supercharge your demand gen & marketing!  Join a brand new episode of "Signal to Sales" podcast featuring Srikrishna Swaminathan - Co-Founder and CEO of Factors.AI, and Shubhra Sinha, VP-Marketing, Denave. The podcast explores the future of B2B sales with data-driven storytelling & AI. Discover how to leverage account-based experiences and multi-touch attribution to optimize your funnel and boost sales.  #demandgeneration This podcast is for you if:- You're a marketer and sales leader looking to boost your sales pipeline.- You want to leverage data to craft compelling stories that resonate with your audience.- You're curious about the future of AI-powered marketing and its impact on sales.#marketingtrends #accountbasedmarketing #B2BsalesSend us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Signal to Sales Part 2
07-05-2024
Signal to Sales Part 2
Unlock the secrets to captivating the modern B2B buyer with GenAI and automation! Join us, as we embark on an in-depth exploration of AI-powered demand generation strategies with Shubhra Sinha, VP Marketing-Denave. Whether you're looking to enhance brand recall or curate a narrative that sets you apart in a saturated market, this episode is your blueprint for success.Here's a sneak peek of what you can expect: 🔍 Understanding the power of GenAI in modern demand generation. 🚀 Tailored strategies to reach the right audience and maximize impact. 💼 Leveraging technology to drive conversions and achieve tangible results. And much more!Tune in for a masterclass in leveraging the full funnel advantage to catapult your company to the forefront of B2B marketing excellence.Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Signal to Sales Part 1
22-04-2024
Signal to Sales Part 1
DenPulse Season 2 is here, and we're diving deep into the power of GenAI (Generative Artificial Intelligence) with Shubhra Sinha, VP-Marketing, Denave to supercharge your marketing strategy and maximize ROI.In the first episode, ‘Signal to Sales’, you'll discover:How AI is transforming B2B marketing (60% of companies have already adopted it!)The challenges of today's complex buyer journeys and why traditional lead nurturing falls shortThe future of demand generation with smart tools like GenAI and marketing automationHow GenAI personalizes communication for each decision-maker, building trust and brand leadershipPlus, you'll learn how GenAI is enabling businesses to:Identify high-intent accounts most likely to convertTarget the right accounts in high-growth verticalsGenerate personalized content that resonates with specific buyer needsLeverage technology to free up your team's time for strategic pursuitsAnd much more!Do listen to our latest episode and get insider scoops on building supersonic demand generation campaigns from our industry experts!  Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
How Denave can help | S1 EP6 | #DenPulse - Prospect Data That Matters | Sales and Marketing
17-01-2024
How Denave can help | S1 EP6 | #DenPulse - Prospect Data That Matters | Sales and Marketing
Explore the transformative solutions offered by Denave in this enlightening video! Discover how organizations can bid farewell to data challenges as Denave steps in to revolutionize the landscape. Learn how our expertise can expand your sales and marketing reach, unlocking new avenues for growth. Dive into the world of granular sales intelligence with Intelligent Data Services from Denave and witness how it can become a powerful tool to amplify your revenue streams. Don't miss out on this opportunity to empower your organization and thrive in the competitive market. Watch now and pave the way for a future of limitless possibilities with Denave with this exclusive series on #DataThatMatters . Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Cost of Data and its Impact | S1 EP5 | #DenPulse - Prospect Data That Matters
13-12-2023
Cost of Data and its Impact | S1 EP5 | #DenPulse - Prospect Data That Matters
In this episode, the focus is on optimizing the cost and effectiveness of data in sales and marketing. Joy underscores the value of investing in accuracy, suggesting that paying a bit more for consistently precise data improves reachability and response rates. Video talks about third-party platform considerations, highlighting factors such as user licenses, data limitations, and potential pitfalls in renewal criteria. The discussion also touches on extra charges for features like market signals and buyer intent, emphasizing the importance of real-time validation checks for informed outreach decisions. Overall, the episode provides essential insights for businesses navigating the intricacies of data utilization and subscription platforms.Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Data Privacy and Consent | S1 EP4 | #DenPulse - Prospect Data That Matters | Sales and Marketing
31-10-2023
Data Privacy and Consent | S1 EP4 | #DenPulse - Prospect Data That Matters | Sales and Marketing
In this episode, we have explored the impact of India's Digital Personal Data Protection (DPDP) Act and its implications for businesses. Key takeaways include understanding data fiduciary responsibility, the role of data processors, adapting consent scripts for different channels, and the importance of storing and acting on consent. We have also discussed strategies for maximizing digital and telecommunication channels for consent. Contact us today for more expert guidance on data privacy and consent in your region or to explore how Denave can assist your organization.  Don't miss our final episode for comprehensive solutions, and subscribe for more valuable insights.Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Data Enrichment and Intent Data | S1 EP3 | #DenPulse - Prospect Data That Matters
31-10-2023
Data Enrichment and Intent Data | S1 EP3 | #DenPulse - Prospect Data That Matters
🚀 Episode 3 of our Data Quality and Intelligence Series provides an insight into advanced prospect intelligence together with the limitations of traditional data points like technographic and buyer-intent data, and emphasizes caution on relying solely on "black-box" algorithms. Our pro tip: Validate intent leads by having your team make direct calls to prospects before investing. Learn from this podcast, the importance of the indispensable role of Data Enrichment, uncovering how it can save resources by ensuring accurate details for more effective lead pursuit.Do share your thoughts on enrichment attributes and sources in the comments below. Stay tuned for our next episode, where we'll explore Data Privacy and Regulatory Compliance. Don't forget to like, subscribe, and stay connected for more insights!Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Data Accuracy and Validation | S1 EP2 | #DenPulse - Prospect Data That Matters
31-10-2023
Data Accuracy and Validation | S1 EP2 | #DenPulse - Prospect Data That Matters
The video uncovers secrets behind avoiding data inaccuracy, unresponsive prospects, and outreach troubles. Discover the importance of real-time data validation, protecting your domain reputation, and clean, standardized data. Understand how to tackle data consolidation and duplication. Watch the full video to take advantage of expert insights and valuable tips! Stay tuned for more on data enrichment and intent data in the next episode.For more information, visit- https://www.denave.com/services/intelligent-data-services/?utm_source=Social&utm_medium=Youtube+-+IDSSend us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.
Ideal Customer Profile (ICP) | S1 EP1 | #DenPulse - Prospect Data That Matters | Sales and Marketing
25-10-2023
Ideal Customer Profile (ICP) | S1 EP1 | #DenPulse - Prospect Data That Matters | Sales and Marketing
The key takeaways from Episode 1 👉🏻 Organizations should avoid a one-size-fits-all approach when defining their Ideal Customer Profile (ICP). Instead, they should consider proxies for attributes that define their ideal buyers based on factors like tech adoption, funding, tax status, and growth rates, depending on the type of business. Additionally, organizations should conduct historical sales analytics and predictive modelling to better define their ICP for different geographies. Collaboration with data providers and leveraging data analytics capabilities can significantly impact sales and marketing efforts.Send us a textDenave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums. Subscribe to our Linkedin Channel for more industry insights. Visit us at www.denave.com to know more about our services.