Cost of Data and its Impact | S1 EP5 | #DenPulse - Prospect Data That Matters
In this episode, the focus is on optimizing the cost and effectiveness of data in sales and marketing.
Joy underscores the value of investing in accuracy, suggesting that paying a bit more for consistently precise data improves reachability and response rates.
Video talks about third-party platform considerations, highlighting factors such as user licenses, data limitations, and potential pitfalls in renewal criteria.
The discussion also touches on extra charges for features like market signals and buyer intent, emphasizing the importance of real-time validation checks for informed outreach decisions. Overall, the episode provides essential insights for businesses navigating the intricacies of data utilization and subscription platforms.
Denave was founded 25 years ago with a vision to be the world’s leading revenue acceleration solution provider. With our technology-powered ethos, Denave is pivoting to new AI-enabled capabilities and data-driven GTM processes, poised effectively to drive measurable revenue impact for enterprises globally. We are staunchly committed to co-creating value for our clients with a robust sales engine, with reach across 5 continents, 50+ countries, and 500+ cities. Supported by the 4000+ employee ecosystem and 30+ multi-language capabilities, Denave has successfully influenced more than USD 7 billion revenue for clients globally. A great-place-to-work certified organization, Denave has been honored across national and international forums.
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