How To Create a $6m Store With a Great Winning Culture With Todd Hayes, Joe Adams and Glenn Piccolo

Gain Traction

Dec 20 2023 • 39 mins

Todd Hayes is the Chief Operating Officer of Adams Automotive and Co-founder of Auto Shop Answers. At age 26 Todd founded a company, successfully growing it into a chain of stores that he later sold to a venture capital group. Having been perfecting business models since 1986, Todd's expertise led him to coalesce with partners including Perry Adams, Joe Adams, and Glenn Piccolo. Together, they transformed a $3 million-a-year store into a thriving flagship store with a $30 million market value, achieving an average revenue of $1 million per month.

Joe Adams is the Regional Operations Supervisor at Adams Automotive and Co-founder of Auto Shop Answers. Despite growing up with a disinterest in the family's automotive business, Joe's journey took a transformative turn when mentor Todd Hayes introduced him to the intricacies under the hood. Graduating from college during the challenging times of the pandemic, Joe not only found his passion for the industry but, under Todd's guidance, went on to launch multiple Adams Automotive locations and co-founded Auto Shop Answers, showcasing his dedication to shaping the future of the automotive world.

Glenn Piccolo, Managing Partner at Adams Automotive and Co-founder of Auto Shop Answers, began his journey in the automotive industry over two decades ago. Starting as a mystery shopper at the age of 18, Glenn quickly impressed industry leaders and transitioned to management, where he gained a wealth of experience. Glenn's career evolved through various companies, including playing a pivotal role in the expansion of Louetta Automotive, eventually leading him to join forces with Todd Hayes at Adams Automotive, where he continues to contribute to a winning culture and a thriving, dynamic environment.

In this episode…

How do you increase the value of your business? Start by building a great culture that both employees and customers can appreciate.

According to Todd Hayes, Joe Adams, and Glenn Piccolo from Adams Automotive and Auto Shop Answers, building a great workplace culture involves several key elements. First and foremost, they emphasize the importance of having a unique and efficient business model. They advocate for creating a workplace that is not only financially rewarding but also provides a premium service that justifies higher charges. They consider employees to be their most valuable asset. By offering unlimited hours for technicians, maintaining a visually-impressive facility, and fostering a culture of professionalism and customer service, they make their employees "untouchable."

On this episode of Gain Traction, Mike Edge chats with Todd, Joe and Glenn about building a culture that positively impacts the value of a business. They say investing in recruitment, training, and continuous support for the team ensures loyalty and long-term commitment, and the business’ value depends upon employee success and satisfaction. Their willingness to stay open seven days a week, achieving record sales during weekends, reflects a dedication to serving customers through a thriving workplace culture.

Here’s a glimpse of what you’ll learn:

  • Todd Hayes details the idea behind Auto Shop Answers
  • Why Todd doesn’t believe there’s a shortage of automotive technicians
  • Glenn Piccolo explains the incredible lack of staff turnover at Adams Automotive
  • Joe Adams reveals why employees don’t want to leave the company
  • Adams Automotive team members are called “Professional Business Athletes” and Todd shares the origin of the term
  • Todd discusses his brand’s best customer demographic and the importance of catering to them
  • Joe emphasizes Auto Shop Answers’ focus on training
  • How Adams Automotive continuously prioritizes personalized customer service

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.