Scott Weeden is the Vice President of Sales at Barnwell House of Tires. With over two decades in the trucking industry, he previously managed his own freight company and oversaw the New York City market for a commercial tire manufacturer. In his position at Barnwell, Scott has cultivated a team of 22 sales representatives, leading to a 60% increase in revenue. Additionally, he serves on the Tire Industry Association board, contributing to the safety of tire technicians, drivers, and pedestrians.

In this episode…

How do you convince potential clients that it’s worth partnering with your company? According to Scott Weeden, who leads the sales team at Barnwell House of Tires, it starts with an efficient process and eliminating mistakes in the transaction paperwork — after that it comes down to the performance of your product. Scott says a refined process combined with reliable product performance drives profits, resulting in partnerships.

On this episode of Gain Traction, Scott talks to Mike Edge about what makes a shop attractive to potential clients. He explains what it means to provide reliable and exceptional service, offer a mistake-free transaction process, ensure product performance, drive profits, and gain partnerships. Lastly, Scott shares a crazy story about a memorable experience with a customer and discusses some classic movie scenes.

Here’s a glimpse of what you’ll learn:

• Scott Weeden talks about growing up in Seattle
• How Scott began to work at Barnwell House of Tires
• Scott provides insight on some of his major accomplishments in the tire industry
• What sets Barnwell apart from others in the industry?
• Scott’s story about an intimidating experience he had with a customer
• Which scenes from Glengarry Glen Ross and The Usual Suspects are Scott’s all-time favorites?

Resources mentioned in this episode:

• Scott Weeden Biography
• Barnwell House of Tires
• Kevin Gorman on LinkedIn
• Jimmy Gorman on LinkedIn
• Mason Hess on LinkedIn
• Purcell Tire and Service Centers
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.