I saw an advertisement in The New York Times today: "We do the meal prep, so you don't have to." It served as a reminder for me to focus on the most crucial aspect when creating products, services, or concepts: the solution. Now, I'm passing on this reminder to you.

In everyone's defense, I believe that at this point, we understand everything about problem versus solution. And we have become (quite?) adept at grasping what the customer wants/needs and then creating accordingly. However, where I think we fall short is... communication. Conveying to the customer precisely this: "I do xyz... so that you don't have to."

How would you structure your communication based on the statement: "I do xyz... so that you don't have to"?

Enjoy!

If you want to get in touch with me, e-mail me at: magdalena@bibik.co