Have you heard about the frying pans that didn't sell in Germany because they didn't have a hole in the handle so you couldn't hang them on a hook? True or not (it's been floated as a "what not to do" in marketing circles), the devil IS in the details.

In this week's podcast, I give examples of 3 things where we - in general - could be better at details.

1. What we say

2. How we show up

3. How we deliver

Enjoy! If you want to get in touch with me, e-mail me at magdalena@bibik.co