In this episode of Predictable B2B Success, we delve into the innovative world of advertising and creativity with Kasper Sierslev, CEO of Zite Agency. Join us as Kasper shares his expertise in targeting specific audiences, particularly business travelers, and the intriguing strategies to attract their attention. Discover the merging of media buying and creative content into a seamless powerhouse and the revolutionary ways companies can build and optimize their in-house agencies without breaking the bank.

Explore the surprising insights from observing consumer behavior beyond mere data and surveys. Uncover the challenges and successes of in-house agencies and the intriguing ways they are transforming the marketing landscape. Plus, understanding the importance of creativity in marketing and the fascinating blend of data-driven decisions with innovative, out-of-the-box thinking.

In this captivating episode, Kasper Sierslev leaves us with compelling wisdom on building a creative culture within corporate environments, transforming negative perceptions into positive advertising, and leveraging data to craft exceptional marketing strategies. Prepare for dynamic discussions that challenge conventional marketing norms and inspire creative excellence.

Some areas we explore in this episode include:

• Advertising products within different price areas and targeting specific audiences
• Integrating media buying and creative content within the marketing setup
• Approach to building an in-house agency and the importance of testing and learning
• Reviewing workflows and processes for smooth operation
• Challenges and trends faced by in-house agencies
• Restructuring organizations to operate more like an agency or media publishing company
• Building a creative culture within a corporate environment
• Talent acquisition, creativity, and culture in relation to in-housing marketing activities
• Observational and human-based approaches to developing creative ideas
• Balancing creativity and data-driven decisions in marketing
• And much, much more...